Banner Power at Cannes 2008
SILENCE
Very clever way to use the medium to the fullest. Very few banners do away with Copy and this is the perfect example.
The Mercedes E-Class can offer its passengers peace and relaxation. And the banner campaign tagged “Silence” perfectly illustrates the same. German agency Elephant Seven has cleverly done away with a regular information overload and kept the banner simple. I have seen banners without Copy, but not to this effect.
Advertiser : Mercedes Benz
Product : Mercedes Benz E-Class
Agency : Elephant Seeven, Hamburg (Germany)
DOWNHILL
The clients wanted to highlight a lot of their product features. So SYZYGY came up this innovative banner.
Product : Rotwild Bikes
Agency : SYZYGY, Germany
HALF MOVEMENT
Many people are unable to feel or move half of their bodies, sometimes even more. And this banner by Wunderman Brazil conveys the same.
Service : Rehabilitation Centre for the Disabled
Agency : WUNDERMAN BRAZIL, Sao Paulo
TURNTABLE
Challenging all DJ’s to play this turntable.
Product/Service : Poliflor
Agency : SINC, Sao Paulo
NON-STOP FERNANDO
The agency boasts of this being the longest advert ever. Well, you be the judge.
Service : Dubai to Sao Paulo
Agency : Lean Mean Fighting Machine, UK
MAGAZINE
No banner, except this one, will ever match up to the Rolling Stone tagline ‘We are made of music’. This is surely music to the ears.
Product : Rolling Stone Magazine
Agency : AGENCIACLICK, Sao Paulo (Brazil)
FINGERPRINTS OPEN TRACE
You really need see this one to understand it.
Product : Privacy/Data Protection
Agency : Nordpol+ Hamburg (Germany)
Maninder Singh Business Group Head, Lintas Media Group.
Sharon Barsey .
Our Working Class Hero from Ugam Interactive
Netra Parikh
Famed tweeter and networking junkie
Karthik Nagarajan
Group M - National Director, Social & Insights
Kushal Sanghvi
Move over traditional desktops and laptops, the generation of tablets has arrived.
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