Banner Power at Cannes 2008
DON'T GIVE UP
The general trend is to run TV ads online which in turn creates clutter and eventually gets lost in the crowd. But TBWA/Media Arts Lab from USA has created “contextualized" banners using physical online media space to send the message across.
Advertiser : APPLE
Product : MAC
Virgin Games
Virgin wanted a unique way to announce the weekly nominees of its famed betting show “Big Brother”. UK based agency Lean Mean Fighting Machine followed the clients brief and ended up with a Gold this year.
Service : Betting Site
Agency : LEAN MEAN FIGHTING MACHINE, London (UK)
SOL COMMENTS
We all love commenting on various things (in fact humans are an opinionated bunch). And that is exactly what Mediafront from Norway did for their client SOL- A news/info portal. The agency used banner space ads for commentary on news and articles related to content on SOL.no targeting all internet users.
Service : News/Info/Entertainment Portal
Agency : Mediafront, Oslo (Norway)
Maninder Singh Business Group Head, Lintas Media Group.
Sharon Barsey .
Our Working Class Hero from Ugam Interactive
Netra Parikh
Famed tweeter and networking junkie
Karthik Nagarajan
Group M - National Director, Social & Insights
Kushal Sanghvi
Move over traditional desktops and laptops, the generation of tablets has arrived.
If you ever nursed ambitions of being a news editor, then here's your chance, simply get on Newsvine.com.
