by - DigiNews Team
T he concept of Internet browsing on mobile phones has witness tremendous growth in the past few years. Lately, India has joined the league too.
According to a recent survey carried out by media analyst firm Nielsen, Indian smartphone users are spending more time downloading content on the Internet over making voice calls and sending text messages.
Farshad Family, MD for Nielsen India said that, “India’s rapidly growing mobile user base presents marketers and businesses with an opportunity to improve the precision with which they reach out to the new Indian consumer. Today, younger Indians for instance, prefer texting and chat over voice communications and understanding this behavior better can define data consumption and customer acquisition strategies for operators and handset providers”
The report states that smartphone users in India spend close to 2.5 hours on their devices. From this entier duration, only 28% is spent on making calls and sending SMS'es.
New generation users from the age group of 15-25 years spend over 3 hours a day on their phones. Out of this, 60% of the usage comprises of browsing the Internet for entertainment like gaming, social networking etc.
Indian smartphone users are more active on Google's Android platform as compared to Nokia's Symbian platform. More than 84% of Android users played games on their phones as compared to 59% of Symbian users.
The Chart below shows the statistics of the current behaviour of Smartphone users in India.