Banner Power at Cannes 2008

Keep Discovering

UK agency Lean Mean Fighting Machine does justice to the “Keep discovering” baseline of Emirates. This interactive banner showcases the pleasure you get by escaping the beaten track and exploring new things while travelling.

LAWS

JWT Brazil strikes again with a powerful concept. In this banner the interaction takes place outside the banner yet directly associates the concept of the product with the user's action.

DO YOU HAVE WHAT IT TAKES ?

Here is a unique way of recruiting new officers for the armed forces. This interactive banner by DDB Stockholm for the Swedish Armed Forces is the perfect test of your skill sets under pressure situations. Other than creating an overwhelming response from users this banner even managed to score a Silver this year. 

F**K OFF

The title of the creative is pretty nasty but the cause is noble. Designed for the Charity for Troubled Children in London, the banner talks about the nature of vulnerable children. The banner aims at creating empathy for trouble children, and BBH London have done it well.