5 Handy Business Tools For Twitter

When Twitter was introduced to the world, many people believed that it was just another blogging website with a slightly enhanced concept. But from the very beginning, many industry specialists saw the potential of the microblogging social network.

Currently, Twitter has become an essential tool of Online marketing with almost everybody from Celebrities to Big Business firms trying to establish their presence on the website.

The whole concept of marketing on Twitter has taken an aggressive new turn with competitors trying to outdo each other at every step. Still, marketing on Twitter is like walking on a tightrope as one has to balance between informing and selling.

If users are following brands, they do it for new launches and offers. But if a company oversells on Twitter, it can expect itself to lose followers rapidly as no one wants to see commercial messages on their stream page. Choosing the right target audience and getting the most out of them becomes essential in such a case.

There is more to Twitter than sending out tweets and using hashtags. Loads of third party applications are constantly being developed to enhance the Twitter experience. The whole idea of using a separate application is to expand your Twitter usage to new dimensions.

In this special feature, DgiMouth picks out the five best applications which you can use to get the most out of Twitter for your business.

#1 TweetMeme:

One of the Golden rules of Twitter is to keep the message short yet informative. If you limit your tweet below the 140 character limit, you can add a little more information when you post links on your page.

With TweetMeme, you can easily retweet from your blog or page. The plugin lets you shorten your link automatically and lets you have a live count of the number of times a blog post or page has been retweeted by others. This lets you track down how many people liked your work and also makes it easier to get more readers.

#2 Twitter Advanced Search:

This is not a third party application, but still an extremely useful one for reaching effective target audiences. For some reason, this option remains elusive on the Twitter page. One of the best search filters, the Advanced Search Feature is much better than the average Twitter Search.

Finding out what the world is talking about your business or any other aspects around it can easily be taken care of using the advanced feed which lets you filter according to specific words, phrases, hashtags and even languages. Other options like area, account and people specific tweets can also be shortlisted using the advanced search.

#3 TweetDeck:

This is a handy software to enhance interaction with your Twitter followers. Using TweetDeck, users can easily post and reply to tweets on a single interface. One more advantage of using this software is the option of setting up multiple searches and then getting instant real time updates on the topics that you searched for. This software connects you to various other platforms like Twitter, Facebook and LinkedIn as well.

#4 TOPSY:

This is one of the best social media search engines our team came across. Topsy lets users search for real time content from the Internet. If you want more people to follow your page, than it becomes important that you post interesting links which do not just pertain to your business. Links attract attention and people will constantly check your tweets for more updates.

Topsy lets users browse through trending links and topics. An option for searching tweets related to specific words is also added but the filtering is better in Twitter's Advanced Search.

#5 Twellow:

This is a virtual Twitter phone book. Using Twellow, people of specific industries or interests can be searched and contacted. The websites lets you navigate through user profiles and gives you some important information about the account like number of followers, type of Industry etc.

On registering, one can easily go to the profiles of the people and follow them. This will help you know what others from similar backgrounds are speaking about. Apart from this, it can also help you increase your follower base.

With the rate at which social media is growing, websites like Twitter become an essential part of an online marketing mix. With these easy-to-use applications, you can expect to have been networking and interaction with your desired client and customer base.