Bournville is the latest offering from the house of Cadbury. The “fine dark chocolate” is being promoted via the latest TV commercials and I just saw an ambient campaign promoting the chocolate at the Mumbai domestic airport (even Afaqs.com has an article on the same).
Every year the villagers of Alanganallur in Madurai strongly believe in offering human blood in a bid to pleas their Gods. In fact an annual event called Jallikatu is organised on the day of Mattu Pongal (harvest festival in honour of cows/bulls) which is an international attraction wherein shedding human blood is a compulsion to [...]
ING has recently launched a TV commercial with their new proposition “Paisa Sirf Paisa Nahi Hai”, which literally translates as “Money is more than money”. The bank has even introduced an online banner campaign with the same tagline that redirects you to their new microsite MoreThanJustMoney.in. The microsite elaborates on the new campaign and explains [...]
This New Year has been eventful for the DigiMouth Team. In our efforts to promulgate the Indian online industry to the world we have added two new sections:
Reliance ADAG has been making headlines with the launch of BigOye.com and the tie-up with Future Group. We thought we should feature all of them under one article. Get the scoop from us: BigFlix.com Partners Future Group to Promote its Product Offering Recession time demands for cost-effective branding strategies and processes. Mergers and tie-ups are [...]
Virgin Mobile entered the Indian market with an exceptional advertising campaign. And it continues to do the same in its online versions. Currently Virgin Mobile is harping on the video facility on its latest vKewl phone and has created a microsite-cum-video sharing platform.
My sound-engineer friends who have been working on Anurag Kashyap’s ‘Dev D’ have been raving about it since the prints came in their studio for post production. The new age take on Devdas surely has promising promos. But the high-point is the recently launched ‘Lustline’ on the official website DevtheFilm.com.
