Last month DigiMouth reported Essar Group’s plans of launching rivate-label handsets across the country under The Mobile Store label. The telecom retail arm of Essar Group, The Mobile Store (TMS), has finally launched their handset range called ‘Ray’. 4 models of which have been launched in the initial stage.

Pepsi really needs to boost its online initiatives. There has been lot of offline activity leaning on their tagline “Yeh hai Youngistaan Meri Jaan”. They have even tied-up with MTV India for a show that promulgates their tagline. But they haven’t been successful in creating effective online initiatives.

Tata Communications has just announced the launch of telepresence exchange services for Cisco Telepresence.

I ride a Yamaha RX 135 and I believe the company has not introduced any popular model since the RX series. But the Yamaha FZ has been a success amongst Indians. Now Yamaha is all set to introduce the FZ-S which is supposed to have enhanced features.

You will find a barrage of camps, workshops and forums giving gyaan about  all “fighting the recession”. Even our indutry gurus and varied venture capatilists are found blabbering about creating effective busines models in the downturn.

Recently Infibeam acquired the digital photo printing portal Picsquare, and now it is all set to launch its co-branded online store with In.com (part of Network 18). The book retailer from Ahmedabad will showcase it product offering on In.com Shopping.

Wipro has bought Nokia’s enterprise-focused mobile TV unit. Nokia Mobile TV Broadcast Solution has around 40 employees who have been developing software and hardware which helps mobile TV technology on varied mobile phones. The technology helps in locating and accessing data from a broadcasting network.

Eating chocolate makes me feel good. After I’ve had a really bad day, all I have to do is open a bar of milk chocolate, and wolf it down. I can feel the warmth spread all over my body in an instant. Of course, it doesn’t take the pain or irritation away completely, but it [...]

Identity theft is a major concern during online transactions. And thus Odyssey Technologies has launched Snorkel Toolbar which is a website verification application. The freeware is available for users by simply downloading the toolbar onto their browsers.

WatBlog.com wrote about the launch of In.com’s own blogging platform buffed Blish which is a juxtaposition of multimedia blogging and a twitter-like community platform.

Blogger and professional writer Prashant Dhavan thinks that the Internet is now one of the most powerful mediums of political campaigning for the 2009 Lok Sabha (parliamentary) elections.

It looks like Aircel is on nitros. The telecom operator recently was in news for launching it services in Mumbai. Now it has launched an online fantasy cricket game called Indian Fantasy League (IFL) with Times Group to cash-in on the Indian Premier League (IPL) fever.

We recently interviewed Saurav Patnaik from Social Twist. In fact the company is soon going to make waves once they launch the new version of their famed social widget plugin titled Tell-a-Friend at the Ad-Tech conference in San Francisco this month.

Its really good to see old children’s comics and literature being reinvented for new age devices. Amar Chitra Katha has been belting out some of the finest application for the Internet and mobile phones. In fact the new age wing AKC Media has been proactive with such initiatives.

Well we surely understand the seriousness of business news. But at DigiMouth.com we wanted to add some zing to all the market jargon, figures and analysis. And hence we introduce cartoon strips with every news item.