While many brands try to make the best of the latest IPL season, Virgin Mobile has a fun and quirky online initiative for the same. Virgin was apparently in talks with the Delhi Daredevils for a sponsorship deal which turned out sour. 

While surfing for old movies I came across CinemasofIndia.com. The most amazing part is that you can relive your childhood (in case you are of my age) with classics like Jaane Bhi Do Yaaron, Mirch Masala, Pather Panchali and more. The online initiative is from National Film Development Corporation (NFDC).

Nokia will be launching an e-mail platform to compete with Apple’s iPhone and RIM’s Blackberry. The email platform will be available on mid and high-end Nokia phones. The world’s largest handset manufacturer will launch its email platform in India through the E75.

Three online giants have recently revamped their website and all are in Beta mode. Here is a lowdown …

Everyone is trying to tap into the  election fever. In fact many online initiatives have been popping on the World Wide Web leaning towards the Indian 2009 Lok Sabha Elections. The recent addition is IndiaVotes.C2w.com, an online quiz game, from Contests2Win.

One Show is a coveted award amongst the advertising fraternity. And the same extends to the Indian Interactive agencies. This year G2 (the interactive arm of Grey Worldwide) and Leo Burnett, Mumbai have been listed as finalists for the 2009 One Show Interactive awards.

It looks like the social networking bug has bit the Femina Miss India winners. iTimes.com, the social networking site of Indiatimes, has profiles of the three Pantaloons Femina Miss India (PFMI) winners with dedicated pages offering trivia and even personal blogs.

YouTube is always up to something. And this time its in talks with Sony to feature full length movies and related content on the video sharing website. Sony in turn will be promoting its online video site titled Crackle.com.  The site will be launched later this year.

India’s seventh largest operator Aircel entered the Mumbai market facing competition from Airtel, Vodafone, Loop, Reliance and Idea. The company plans on investing approx Rs 1,100 crore in Mumbai which is part of its pan-India rollout. With its entry in Mumbai the company now has services across 17 cellular circles.

I just came across Funda Mint’s latest viral video and microsite. And I must say I was pretty disappointed. There is no connection between the brand proposition and the campaign. They have released a viral titled PapajisWinningFunda.com which is yet another animated attempt at creating a snowball effect. Well it looks like the agency fell [...]

Yesterday DigiMouth reported about RCom boasting of launching “India’s first high-speed wireless broadband service”. Now we have yet another boastful claim of the “fastest wireline broadband on DSL in India”. And this time its telecom giant Bharati Airtel.

The Essar Group owned telecom retail chain The Mobile Store (TMS) announced its plans on launching private-label handsets across the country. The target audience is the youth and the products will be priced between Rs 2,500 to Rs 10,000.

Reliance Communications (RCom) introduced its high-speed wireless broadband services in Kolkata. RCom boasts of India’s fastest internet service with 30% higher downlink rate in comparison to other broadband offerings. With download speeds of up to 3.1 Mbps and an uplink of 1.8 Mbps this surely looks like a great deal.

In an NY Times report T-Mobile, the wireless carrier, has plans to offer an array of communication devices backed by Google’s new Android operating software. It aims at offering the ingenious OS on non-mobile phone devices.

Goafest 2009 ended with all the fanfare and a new troupe of award winners. This year we really did not witness a barrage of creatives in the “Interactive Digital Advertising” genre. But JWT India struck Gold in the website category for ‘Times of India-Run/Ban Jallikatu’ campaign. The website effectually created a debate over the continuation [...]