I was really startled the first time I saw the American game show ‘The Moment of Truth’. Based on the Colombian Nada más que la verdad format (which means “Nothing More than the Truth”) the contestants face 21 increasingly personal and discomforting questions for a grand cash prize. But before facing the humiliation contestants have to [...]

Johnson & Johnson Vision Care, India, has launched a WAP application titled Acuvue Moist App. Though the name of the app sounds cheesy it is effective for usersto gauge their daily water intake. OMD Digital has executed the app. 

After months of speculation, Yahoo and Microsoft finally sealed the deal. In a nutshell the deal allows Microsoft to integrate Yahoo’s existing search technologies with Bing. It would also establish its Microsoft’s AdCenter platform as a de facto self serving ad platform for both the networks. The prices for all search ads will continue to [...]

Reliance ADAG’s Big Cinemas has finally found its creative agency. iContract won the direct and digital marketing business  of Big Cinemas which is estimated Rs 15-20 crore.

The Indian telecom industry is booming. And the figures are proof of an astounding growth rate and profits. Bharati Airtel recorded 33.6% growth with 24% rise in net profit to Rs 2,516.7 crore. But it seems like the juggernaut Bharati Airtel – MTN deal has got a new hurdle. The South African Treasury announced that [...]

If you remember, we interviewed Saurav Patnaik and spoke to him about his journey as a marketing professional and his experiences in the digital world. Saurav has been bitten by the entrepreneurial bug and has launched, Sprinklr
Sprinklr, offers a unique platform for opt-in email marketing communications.

Low profits, exiting CEO’s and rising competition is surely crippling Yahoo Inc. So how does the 15 year-old Sunnyvale, California-based internet giant regain its glory? Well, the answer is simple … a revamp.

Austin-based Global Language Monitor (GLM) has declared Web 2.0 as the millionth English word. But the Dictionary makers are crying foul about GLM’s decision.

In case you are one of those who has been following ex-Infosys co-chairman Nandan Nilekani on Twitter then you are in for a surprise. The fake Twitter account ‘nandannilekani’ was setup by an imposter and garnered over 1500 followers.

After creating headlines for their goof-ups bankrupt Lehman Brothers Holdings has been holding a garage-sale on EBay.

So you think you have a evolutionary idea (or maybe a mediocre one) to improve efficiency of our city police? Or you need to make a complaint about a menacing police official? Well, whatever your reason, the state government plans on introducing a unique SMS system pertaining to our good-old protectors.

Open the rediff.com and you are in for a surprise, India’s premier portal has reinvented itself once again and now sports a minimalist uncluttered look. Here’s a quick snapshot of the earlier version and its new avatar…

In this new age, innovation stems from competition. The intensified war between two technology giants – Google and Microsoft – is enough proof. The race for dominance has indirectly benefited end-users as they are been served groundbreaking, customised products and services.

Tata Teleservices (TTSL) is in talks with Matrix Cellular Services to pick up a majority stake in the privately-held telecom company. TTSL expressed their plans of buying the company over a period of three years. They plan on initially picking around 15% in Matrix and eventually increase the stake by 75% in the third year.

Do you know Puneet Agarwal? Well, even I did not know him until he steeped to won popular porn toon website Savita Bhabhi. With the Indian information technology establishment banning the website Puneet Agarwal had to surface to save the day.