Of what significance can disjointed 140 characters be to India’s biggest private bank? Well, if they happen to be ‘tweets’ on a hugely popular micro-blogging site, the answer is obvious!

Launched by the head honcho of Jasper Marketing Solutions, Kunal Bahl, Snapdeal offers some great daily deals with attractive discounts at top weekend getaways, restaurants, spas, tattoo parlors and even dance classes.

Mobile apps have gained in popularity especially since Apple’s launch of its App Store. The firm, considered a pioneer of this concept, has already clocked more than 3 billion downloads for its popular apps.

What do you fancy more on the virtual turf – being an IPL team stakeholder, making some gains by disposing Kingfisher, or perhaps enhancing your Axe instinct to woo fantasy women? It’s time to have fun online with advergaming.

Advertisers though, able to post messages online – based on income, demographics and even location – have been missing out on immediacy factor thus far. In other words, required to book slots in advance, they largely fail to take on-the-fly choices about which ads to display based on what users were doing on the Web.

Indiagames.com has recently been awarded with the ‘People’s Choice’ category honor at the Mobile World Congress in Barcelona for its ‘Bruce Lee Dragon Warriors’. Importantly, the popular game has been jointly developed by the company with Digital Legends in Barcelona.

The FIFA World Cup is just round the corner and the fans are already in a frenzy supporting their favorite teams and predicting the outcome of the tourney. Several people have already started being vocal about their support through online soccer games.

The Indian Digital Media Awards winners have just been announced. The prestigious awards courtesy Exchange4media recognize, encourage and celebrate the best in the fast-growing digital space, especially gaming, Internet, mobile, and social media’.

The Godrej group, one amongst the oldest business houses in India, is undergoing a smart reinvention to draw younger customers to its fold. In an effort to keep pace with the changing times, the group has just launched a new initiative in the social networking space.

Over 100 leading brands are fiercely competing for the cricket lovers’ attention at the Indian Premier League. IPL has emerged as the world cricket’s most popular and lucrative event. No surprise, marketing experts are talking of a brand overload happening around the hyped Twenty20 tournament.

The IPL season 3 is now in full swing. The live streaming of all the matches is available on YouTube, the world’s leading video sharing site.

The social medium can be treated as perpetual and personalized news based service about subjects of your choice – whether tech news, education, healthcare, or the recent episode of your favorite soap opera. Everything is literally filtered and then served to you by those who apparently care about what you like a lot.

Opinions from individual experts and institutions were sought after tech scholar Nicholas Carr claimed that the ease of online searching and distractions of browsing were constraining his ability to concentrate.

For all IPL stakeholders, as we have pointed out in our recent post, the stakes are quite high. To create a buzz about this major sporting event and to reach out to as many people as possible, new media happens to be the pitch.

ibibo.com, a popular social networking website, is trying to entice the young users with an on-your-face, bold sort of campaign. Here, we review it and leave it to you to rate it.