If you are looking for an exciting mobile experience, here are four Nokia apps you cannot do without…

For leading social networking platforms like Facebook and Twitter, Internet ironically is not the lone medium for community building exercise in India and internationally.

The total number of broadband users on mobile phones across the world is forecast to rise a whopping 55 percent in 2010. This year, it is expected that the number will go up to nearly 438 million from the 282.5 million in 2009.

Dow Jones & Co. has just unveiled a brand new The Wall Street Journal India application on Mobile. It will bring all the latest news from business, financial, political and lifestyle domains – Indian and international.

Irrespective of the Twitter generated controversy over Team Kochi, source of funding and issues of ownership tangles involving high-profile celebrities and politicians, Indian Premier League is still buzzing. This time it’s drawing attention of viewers beyond stadiums via different mediums like mobile phones.

Digital and media world experts believe that the social gaming industry outlook is full of immense promise and potential. Social gaming, they are sure, will create a relevant context for users to form meaningful new relationships and stronger connections. We shall witness more innovative social gaming applications this year.

Developers, with their thinking caps on, are conceiving innovative mobile-based apps to attract new-generation users.

The world-renowned publication house, Penguin, is all set to explore exciting opportunities in digital content domain in India. The company CEO, John Makinson, is confident that they will be able to successfully deliver and monetize content over mobile handsets and e-readers. Justifying the move, he has stated: “You’ve to innovate to sell them (the new [...]

Enthused by their successful YouTube promos and Tweets, top brands like LG, Samsung, Adidas and Canon are now keen to create consumer communities online. In fact, marketers believe that online communities besides building ‘brand salience’ can well emerge as a powerful platform to cross-sell products. They clearly acknowledge the increasing prominence of the Internet as [...]

Chief Executive Officer (CEO) of WPP, Martin Sorrell spoke at the recent FICCI-FRAMES event. The head honcho of the world’s biggest advertising group underlined the immense power of online medium.

Renowned marketing expert Philip Kotler has often mentioned of the lack of awareness, when it comes to exploring the potential of online advertising. He has pointed out that most companies tap merely 10 percent of the Internet’s inherent potential. This scenario is bound to change, as tech-savvy marketers are now looking at powerful multiple delivery [...]