This April Ybrant Digital was in the news for its acquisition of Argentinean online ad network Dream Ad. The Hyderabad-based company has yet again made headlines by acquiring Australia-based online ad network Max Interactive.

ybrant_digital_logoThe all-cash deal will mark Ybrant’s entry into the APAC market. In fact Max Interactive retains its name though it would be part of the Ybrant Digital Network. Max Interactive has been a star seller of banners, search key words and emails, which Ybrant aims at tapping.

Dominic Elfer, the founder of Max Interactive, will join the new digital network in a bid to expand Ybrant’s global presence.

The deal size has not been disclosed.