It looks like Aircel is on nitros. The telecom operator recently was in news for launching it services in Mumbai. Now it has launched an online fantasy cricket game called Indian Fantasy League (IFL) with Times Group to cash-in on the Indian Premier League (IPL) fever.
Users need to log-in, choose players (they have a list of 16 players to choose from) and win points as per the performance of their listed players. The grand prize is a car followed by a bike and finally a few plasma screens and laptops.
I guess Aircel was late in launching the game as DigiMouth recently reported about Virgin Mobile’s new fantasy game titled Indian Hatke League. The second IPL season lost on the viewership scale, but there has been a barrage of creatives and online initiatives pertaining to the IPL.
In fact TMT Investment Pvt Ltd (owner of Internet and mobile license for the DLF Indian Premier League) has tied-up with Delhi based Zenga Entertainment to attain mobile rights of the tournament. IN fact TMT Investment is looking at a deal that would last till 2013.
Zenga will broadcast the IPL games mobile. These live games can be viewed for Rs 150 wherein subscribers can watch all 159 matches. They could even opt to watch each game at Rs 10 or all the matches of a single team for Rs 50. Adding more value the company’s application called CrickZenga offers live scorecards.
There seems a lot of activity around one of India’s biggest cricketing event. This surely is great in terms of Internet and mobile innovations and tie-ups.