Well when I heard about the BookMyShow.com is offering its online ticketing services to Bharati Airtel subscribers I quickly sent an SMS to 5432191 but in vain. The Airtel website clearly indicates users to SMS “Movie Language Date no of tickets” to 543219 –Toll free. Apparently as a subscriber you can book your tickets and get them delivered home. The best part is that you can book tickets for sporting events, concerts, plays and of course movies.

BookMyShow is a Bigtree Entertainment venture and is backed by an investment from Network 18. BookMyShow has a mushrooming yet successful business model and with the current tie-up with Airtel they should manage to create a wider user base. Airtel subscribers could eve log on to live.airtelworld.com.

It is not the first time BookMyShow is tying up with a network provider. In fact BookMyShow has an offer called “Vodafone Tuesdays” in which by purchasing 1 ticket you get the other free. All you need to do is simply send a SMS to a shortcode and avail the Tuesday offer.

These tie-ups are the sign of a well networked future. Plus with the advent of 3G things are sure to change!