With 3G technology to hit the Indian markets in mid-2009 we have seen a surge of content generation by MVAS providers. Following the trend Apalya Technologies Pvt Ltd, a Hyderabad based mobile TV company, has managed to raise a $ 500,000 (Rs 2 crore) investment.
Investors Mumbai Angels, a network of angel investors, has taken keen interest in the company. Apalya Technologies is a content aggregator that optimises the same for mobile and small screen viewing. Apalya aims at using the funds to update the infrastructure and expand its marketing team.

This is surely a good sign for MVAS providers who have been struggling to launch varied products due to lack of investment. It looks like the investment trend in MVAS companies is sure to increase…all thanks to the advent of 3G technology.