Komli Media has entered a strategic alliance with Artivision in a bid to secure its share of the rapidly increasing online video advertising segment.

Alliance:
The partnership between Komli Media and Singapore based Artivision is an attempt to provide revolutionary advertising solutions for online video content publishers in the Indian market. As an extended part of this alliance Neo@Ogilvy and OgilvyOne will look into setting up India’s first online video creation facility; working closely with the Komli-Artivision partnership.

Technology:
Artivision’s ‘Target-Ad’ technology will allow for intelligent placement of adverts in varied types of online video content. Target-Ad is an in-video monetization service that generates smart ad placements which can be adapted in real time to optimize a campaign for better results and viewer experience. Target-Ad uses video content analysis tools to automatically locate IAB standard ad units that will not hamper the viewer’s experience, hence engaging the user without causing a hindrance to the overall experience.

Here is an example of how it works.

Benefits:
Target-Ad has the ability to work with a publisher’s video player effortlessly by adding new inventory in every spot it finds complacent, thereby driving the campaign’s performance while taking advantage of every possible monetization opportunity which increases the publisher’s returns too.