While homosexuals cheer over Delhi High Court’s hallmark ruling there are other issue that are left in limbo. But NGO Population First still believes in urging the government to pass a law that would penalise individuals misusing pre-natal diagnostic techniques. The ‘Laadli 1 Million Signature Campaign’ is designed by Spatial Access Communications which aims eliminating [...]
NGO Population First Launches Signature Campaign Against Female Foeticide
Mindshare Interaction Creates Worlds First Online Lie Detector

I was really startled the first time I saw the American game show ‘The Moment of Truth’. Based on the Colombian Nada más que la verdad format (which means “Nothing More than the Truth”) the contestants face 21 increasingly personal and discomforting questions for a grand cash prize. But before facing the humiliation contestants have to [...]
Airtel, Vodafone & Idea Show Record Growth in June Quarter
The Indian telecom industry is booming. And the figures are proof of an astounding growth rate and profits. Bharati Airtel recorded 33.6% growth with 24% rise in net profit to Rs 2,516.7 crore. But it seems like the juggernaut Bharati Airtel – MTN deal has got a new hurdle. The South African Treasury announced that [...]
Yahoo Redesigns Its Homepage

Low profits, exiting CEO’s and rising competition is surely crippling Yahoo Inc. So how does the 15 year-old Sunnyvale, California-based internet giant regain its glory? Well, the answer is simple … a revamp.
ID Project Chief Nandan Nilekani Has No Identity on Twitter

In case you are one of those who has been following ex-Infosys co-chairman Nandan Nilekani on Twitter then you are in for a surprise. The fake Twitter account ‘nandannilekani’ was setup by an imposter and garnered over 1500 followers.
Google to Unleash New Operating System to Counter Windows Dominance

Google is undoubtedly an Internet giant. Other than its search capabilities Google is known for its matchless product range which encompasses some of the finest services in varied genres. But Google could not fight the might and reach of Microsoft’s Windows Operating System (OS) until today. The Internet giant has announced its plans to launch [...]
Idea & Essar Group Concentrate on Raising Funds in the Downturn

In a time when majority of the corporates are wrestling the global credit crunch to raise funds our very own Indian telecom majors are adapting novel strategies. Idea cellular, a Aditya Birla Group company, is juxtaposing rupee debt and foreign currency to raise Rs 6000 crore. The larger portion of the funds would be diverted [...]
Top Cardiologist Dr. Ashwin Mehta Fights Google India in HC

We live in a time and age wherein technology could make or break an individual. Dr. Ashwin Mehta’s case is the best example of the latter. The Director of Cardiology at Jaslok Hospital recently moved the High Court seeking injunction against defamatory blogs targeting him posted on the Google website. Dr. Mehta claims Rs 10 [...]
Fuel Deodorant Tries to Recreate the Axe Effect with New Online Campaign

Fuel is going the Axe way. Atleast that is what the new online campaign for Elder Pharma’s latest deodorant Fuel seems like. The latest banner campaigns redirect you to the website FuelYourFire.in.
iDiva.com Claims of Attracting 2 Million Users in 6 Months

While scanning through the Economic Times I read a piece wherein woman’s website iDiva.com claims to have 2 million unique visitors within 6 months. The Times Internet (TIL) initiative launched in January 2009 offers content pertaining to women’s fitness, career, relationships etc. The article claimed that the TIL initiative is the “country’s highest rated women-related [...]
Every Dog Has His DATE. Thanks to DateYourPet.co.in

They say dogs are humans’ best friends. Well Mekhala Lobo and Stanley D’souza have decided to return the favour to our four-legged friends by creating DateYourPet.co.in. Finally here is a well-deserved website for distressed pet owners hunting for the right match for their pure-bred dogs. The owners have categorised DateYourPet.co.in as a matrimonial website but [...]
BIGflix Ties-Up with HDFC Bank

BIGFlix.com, Reliance ADAG’s DVD rental and VoD service is constantly collaborating to create novel initiatives. In a bid to reach out to Indian customers BIGFlix.com has tied-up with HDFC Bank. HDFC customers who avail of the net banking services will enjoy a trial offer (for14 days) from BIGFlix. The service available in 18 Mumbai branches [...]
5 Handy Tools to Manage your Brand on Twitter

Twitter is changing the rules of engagement on Internet. With its ever increasing user base, it’s a platform you just cannot ignore. From some of the world’s biggest brands to startups and even movie stars are using Twitter to build their brand. There are plenty of Twitter clients out there and it can get confusing. [...]
Reebok introduces new microsite to promote Hex Ride range

Reebok has a new challenge for its users. And it is buffed as the ‘Reebok Hex Ride Challenge’.The game has been designed and developed by Isobar.
Lipton Tea Initiates World’s Largest Online Collaborated Jigsaw Challenge

Tata Tea created waves with their ‘Jaago Re’ campaign. So now we have tea giant Lipton trying to woo Indians with a unique online proposition. They are on a mission to create the world’s largest online jigsaw in turn creating a record.
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