Fachak.com has been out of news for a while, up till now. The content uploading and sharing platform was showcased at Proto.in held at Bangalore this year. Fachak.com is part of the Morpheus Venture Partners portfolio and was founded by Ishwinder Singh, Vaneet Singla and Sarabdeep Singh.
It looks like rock musicians are getting their share of fame after fighting Bollywood music goons for so many years. Finally rock bands have an array of concerts catering to their palette (in terms of music).
MySpace India launched with all the fanfare. And luckily we were spared the irritating Bollywood tunes (and singers) which were replaced by deserving Indian rock bands that ushered the world famed social network. Though I ended up with a hangover and lots of new tunes the next morning, I was impressed with MySpace’s effort to [...]
Vijay Malaya’s IPL force Royal Challengers Bangalore has a unique microsite called WhiteMischiefBay.com with a lateral proposition. Instead of using the players of the team the microsite is dedicated to their cheerleaders who are known as the ‘Mischief Gals’. This is a clever way to promote White Mischief (a brand of vodka) and the cheerleaders. [...]
DigiMouth recently reported the funding received by Ideacts and we even talked about their desktop client CLINCK. The Ideacts product offering is one-step towards monetising the nascent cybercafe industry in India.
Raj Kurup and his team at CreativeLand Asia have worked on the latest Grappo Fizz (latest grape drink from Parle Agro) TVC’s that are running on varied channels. But it looks like CreativeLand Asia is venturing into untapped territory with the latest microsite called AppyVSGrappo.com.
Wrigley’s Orbit is the official gum partner for the IPL 2009. And they are not missing a chance to harp on the same. The latest offering from the teeth-whitening gum is an online contest. But I really do not understand the need of a “gum partner” in IPL!
Good-old Naukri.Com surely knows to make headlines. Now job seekers can forward their resume to prospective employers through a simple SMS. Its called ‘Naukri ExpressCV’ and is free of cost. Registered Naukri.com users simply need to SMS FWD <destination email address> along with a personal message to 56070.
I recently came across CLINCK which is an Active Desktop Application which enables users to access Internet with a default interface. A product of Ideacts CLINCK aims at creating business tools and applications for cybercafés.
Even Oil companies believe in making the best of the IPL 2009 season. Gulf Oil has launched a contest for cricket buffs titled ‘Golden Ball Contest’. It seems like Gulf Oil took a while to launch the contest as many other online initiatives were launched prior to the event opening.
Pepsi really needs to boost its online initiatives. There has been lot of offline activity leaning on their tagline “Yeh hai Youngistaan Meri Jaan”. They have even tied-up with MTV India for a show that promulgates their tagline. But they haven’t been successful in creating effective online initiatives.
I ride a Yamaha RX 135 and I believe the company has not introduced any popular model since the RX series. But the Yamaha FZ has been a success amongst Indians. Now Yamaha is all set to introduce the FZ-S which is supposed to have enhanced features.
Identity theft is a major concern during online transactions. And thus Odyssey Technologies has launched Snorkel Toolbar which is a website verification application.
It looks like Aircel is on nitros. The telecom operator recently was in news for launching it services in Mumbai. Now it has launched an online fantasy cricket game called Indian Fantasy League (IFL) with Times Group to cash-in on the Indian Premier League (IPL) fever.
We recently interviewed Saurav Patnaik from Social Twist. In fact the company is soon going to make waves once they launch the new version of their famed social widget plugin titled Tell-a-Friend at the Ad-Tech conference in San Francisco this month.
