While many brands try to make the best of the latest IPL season, Virgin Mobile has a fun and quirky online initiative for the same. Virgin was apparently in talks with the Delhi Daredevils for a sponsorship deal which turned out sour. 

While surfing for old movies I came across CinemasofIndia.com. The most amazing part is that you can relive your childhood (in case you are of my age) with classics like Jaane Bhi Do Yaaron, Mirch Masala, Pather Panchali and more. The online initiative is from National Film Development Corporation (NFDC).

Everyone is trying to tap into the  election fever. In fact many online initiatives have been popping on the World Wide Web leaning towards the Indian 2009 Lok Sabha Elections. The recent addition is IndiaVotes.C2w.com, an online quiz game, from Contests2Win.

One Show is a coveted award amongst the advertising fraternity. And the same extends to the Indian Interactive agencies. This year G2 (the interactive arm of Grey Worldwide) and Leo Burnett, Mumbai have been listed as finalists for the 2009 One Show Interactive awards.

It looks like the social networking bug has bit the Femina Miss India winners. iTimes.com, the social networking site of Indiatimes, has profiles of the three Pantaloons Femina Miss India (PFMI) winners with dedicated pages offering trivia and even personal blogs.

India’s seventh largest operator Aircel entered the Mumbai market facing competition from Airtel, Vodafone, Loop, Reliance and Idea. The company plans on investing approx Rs 1,100 crore in Mumbai which is part of its pan-India rollout. With its entry in Mumbai the company now has services across 17 cellular circles.

I just came across Funda Mint’s latest viral video and microsite. And I must say I was pretty disappointed. There is no connection between the brand proposition and the campaign. They have released a viral titled PapajisWinningFunda.com which is yet another animated attempt at creating a snowball effect. Well it looks like the agency fell [...]

Yesterday DigiMouth reported about RCom boasting of launching “India’s first high-speed wireless broadband service”. Now we have yet another boastful claim of the “fastest wireline broadband on DSL in India”. And this time its telecom giant Bharati Airtel.

Goafest 2009 ended with all the fanfare and a new troupe of award winners. This year we really did not witness a barrage of creatives in the “Interactive Digital Advertising” genre. But JWT India struck Gold in the website category for ‘Times of India-Run/Ban Jallikatu’ campaign. The website effectually created a debate over the continuation [...]

In this new age mobile phones are expected to offer increased personalization through varied features. In fact users the world over are demanding effective and efficient mobile internet services. In a bid to transform smart phones into an outstanding Internet experience YahooMobile has released an ingenious application.

Singapore Telecommunications (SingTel) finally got an approval from the government to start long-distance services in India. SingTel has a 31% stake in Bharti Airtel. With the green signal from the government of India SingTel will carry STD and ISD traffic. The Foreign Investment Promotion Board (FIPB), which is incharge of approval, took approx 15 months [...]

This year YouTube pulled off an astounding prank on its users for April Fool’s day. Many YouTube regulars were in shock when they found the YouTube page flipped upside-down. When users selected videos from the ‘Recommended for You’ section or related sections they found the page flipped.

In a bid to woo its customers and promulgate its newest offering, Reliance Communications (RCom) has a few tricks up its sleeve. In fact they are trying to attract users of rival connections by offering a Rs. 3600 annualised savings scheme.

The advent and introduction of the Internet in rural areas will change India forever. But yet we need a planned and structured model to do so. There are many startups and organisations working on wondrous mediums to make Internet accessible to rural India. Currently we feature two products that are sure to change the way [...]

Are you one of those individuals who is either stingy or bored to send greeting cards? Now you do not need to worry of visiting the nearest Hallmark or Archies outlet as you can send pre-recorded voice greetings to mobiles without any effort. With the launch of Mocolife’s (an Indiatimes ventire) web to mobile greeting [...]