After months of speculation, Yahoo and Microsoft finally sealed the deal. In a nutshell, the deal allows Microsoft to integrate Yahoo’s existing search technologies with Bing. It would also establish Microsoft’s AdCenter as a de facto self serving ad platform for both the networks. The prices for all search ads will continue to be set [...]

After the successful launch of its wireless broadband service, Reliance Broadband is now trying to connect with the new breed of Indian internet users who want everything, right here and right now. A new multi-medium campaign that’s already started with a TV commercial would be supported by print, outdoor and online advertising. This 360  campaign [...]

In line with its current theme of “Don’t wait, just Go for it” Reliance has come up with a very innovative way of promoting its new 3G GSM offering.

Google, the internet giant had recently announced the launch of Google Wave at the Google I/O conference last month. If you are thinking that this would be just another social networking platform, then you’re mistaken! Known for its innovations, this latest offering from Google will definitely send ripples in the world of online communication and [...]