In a perfect combination of nature and social media, scientists at Botanicalls, a botanical development firm has developed a technology that lets your plants send a tweet on your account every time they need water or other nutrition.This innovation will come as good news for many Twitter users who have a green thumb.
In an attempt to make Facebook a safer online environment, a new development by the social networking giant lets users screen the pictures they have been tagged in before they appear online.
In a research carried out recently, it was found out that 1 out of 6 employees in the United Kingdom feel that social networking websites pose a risk to the security of the company.
For quite some time, China carried around a notorious image of a country known for producing fake copies of big brands. In order to change this perception the Industry and Commerce wing of the Government shut down close to 1,200 websites selling fake goods.
For leading social networking platforms like Facebook and Twitter, Internet ironically is not the lone medium for community building exercise in India and internationally.
Irrespective of the Twitter generated controversy over Team Kochi, source of funding and issues of ownership tangles involving high-profile celebrities and politicians, Indian Premier League is still buzzing. This time it’s drawing attention of viewers beyond stadiums via different mediums like mobile phones.
Enthused by their successful YouTube promos and Tweets, top brands like LG, Samsung, Adidas and Canon are now keen to create consumer communities online. In fact, marketers believe that online communities besides building ‘brand salience’ can well emerge as a powerful platform to cross-sell products. They clearly acknowledge the increasing prominence of the Internet as [...]
Chief Executive Officer (CEO) of WPP, Martin Sorrell spoke at the recent FICCI-FRAMES event. The head honcho of the world’s biggest advertising group underlined the immense power of online medium.
Renowned marketing expert Philip Kotler has often mentioned of the lack of awareness, when it comes to exploring the potential of online advertising. He has pointed out that most companies tap merely 10 percent of the Internet’s inherent potential. This scenario is bound to change, as tech-savvy marketers are now looking at powerful multiple delivery [...]
Of what significance can disjointed 140 characters be to India’s biggest private bank? Well, if they happen to be ‘tweets’ on a hugely popular micro-blogging site, the answer is obvious!
Launched by the head honcho of Jasper Marketing Solutions, Kunal Bahl, Snapdeal offers some great daily deals with attractive discounts at top weekend getaways, restaurants, spas, tattoo parlors and even dance classes.
Mobile apps have gained in popularity especially since Apple’s launch of its App Store. The firm, considered a pioneer of this concept, has already clocked more than 3 billion downloads for its popular apps.
What do you fancy more on the virtual turf – being an IPL team stakeholder, making some gains by disposing Kingfisher, or perhaps enhancing your Axe instinct to woo fantasy women? It’s time to have fun online with advergaming.
Advertisers though, able to post messages online – based on income, demographics and even location – have been missing out on immediacy factor thus far. In other words, required to book slots in advance, they largely fail to take on-the-fly choices about which ads to display based on what users were doing on the Web.
Indiagames.com has recently been awarded with the ‘People’s Choice’ category honor at the Mobile World Congress in Barcelona for its ‘Bruce Lee Dragon Warriors’. Importantly, the popular game has been jointly developed by the company with Digital Legends in Barcelona.
