The Indian Digital Media Awards winners have just been announced. The prestigious awards courtesy Exchange4media recognize, encourage and celebrate the best in the fast-growing digital space, especially gaming, Internet, mobile, and social media’.
The Godrej group, one amongst the oldest business houses in India, is undergoing a smart reinvention to draw younger customers to its fold. In an effort to keep pace with the changing times, the group has just launched a new initiative in the social networking space.
Over 100 leading brands are fiercely competing for the cricket lovers’ attention at the Indian Premier League. IPL has emerged as the world cricket’s most popular and lucrative event. No surprise, marketing experts are talking of a brand overload happening around the hyped Twenty20 tournament.
The IPL season 3 is now in full swing. The live streaming of all the matches is available on YouTube, the world’s leading video sharing site.
The social medium can be treated as perpetual and personalized news based service about subjects of your choice – whether tech news, education, healthcare, or the recent episode of your favorite soap opera. Everything is literally filtered and then served to you by those who apparently care about what you like a lot.
Opinions from individual experts and institutions were sought after tech scholar Nicholas Carr claimed that the ease of online searching and distractions of browsing were constraining his ability to concentrate.
For all IPL stakeholders, as we have pointed out in our recent post, the stakes are quite high. To create a buzz about this major sporting event and to reach out to as many people as possible, new media happens to be the pitch.
ibibo.com, a popular social networking website, is trying to entice the young users with an on-your-face, bold sort of campaign. Here, we review it and leave it to you to rate it.
The cricket extravaganza of IPL has begun playing out on a bigger turf that extend now well beyond the stadiums as well as print and television media.
According to industry experts, with the prices of net-enabled handsets drastically falling, the number of people who surf the Internet on their mobile handsets will only grow. An Internet-enabled mobile handset that cost at least Rs 5,000 a year ago now can be bought for as low as Rs 2,000 onward.
A comprehensive analysis and research report on surfing habits in India suggests that viewer base for sports especially cricket sites in the country has significantly grown over the last one year.
The number of users surfing the internet on desktops as welll as laptops may not have increased as fast as expected by the the industry, the projections are still very much positive, and the trend clearly up from a longer term perspective.
The world’s leading marketplace firm, Elance, has come up with a report on freelancers and relevant work skills currently in demand. The Online Talent Report has some interesting findings. Some of them are as follows: • Employers are largely interested in specific areas like IT (Open Source, Cloud Computing), Creative Design (Multimedia, Writing, and Translation), [...]
One of the world’s leading social gaming players has just announced the opening of Zynga India. The gaming firm has opened its first office in Bangalore. Significantly, it is the company’s first ever official foray outside the US.
The increase in banking transactions on the move is giving an entirely new meaning to pocket money in many parts of the developing world, in particular. These are the in remote and rural areas of the globe that still lack banks or instant cash machines. For the people there, new mobile money apps are fast [...]
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