Recent surveys have found that interactive media is largely driving the growth as compared to traditional television advertising. It also found that well over 50% of the youths had cut down their TV viewing.

One of India’s leading online travel ventures, Yatra.com, and global advertising network Tyroo funded by Yahoo, has just announced a tie-up. Regarding the alliance, the Head Marketing and Strategic Relations in-charge of Yatra.com, Pratik Mazumder was quoted as saying, “Online marketing and advertising are clearly the buzzwords in this new world of technology. It is [...]

Despite widespread apprehensions that usage of social networks is putting efficiencies of employees at risk, most businesses continue to allow their employees access to them. In this context, a new research report assumes significance. The leading security research firm, Sophos, has just released its Security Threat Report. It notes that over the last year malware [...]