AdMob has announced signing a definitive agreement to be acquired by Google for $750 million. This deal is a major step by the search giant into venturing towards the mobile ad market in its plans to hold equal prominence in both, the mobile advertising space as well as on desktops/laptops.
Komli Media has entered a strategic alliance with Artivision in a bid to secure its share of the rapidly increasing online video advertising segment.
TATA DOCOMO has positioned itself as a value for money GSM mobile service with a pay per second module that bills the user for the precise time spent talking. This, in today’s abbreviated generation comes as a welcome feature where most cell phone talk is more of an en-route update as compared to actual conversations [...]
PepsiCo turns it’s focus to the digital medium once again in a bid to rope in its target audience (the youth) as the brand embarks on a mission to get Mahendra Singh Dhoni, John Abraham, Deepika Padukone and Ranbir Kapoor out of sticky situations they have landed themselves into.
Facebook has been in the news since July for issues they have been facing with platform ad networks violating their policies. SocialHour and SocialReach were the first of the lot to be banned on account of misleading advertisements within third party applications that allegedly gave out a Facebook user’s data on external landing pages in [...]
Chewperman to the reschew! That, for those of you who aren’t familiar with Snacklish is the translation of ‘Superman to the rescue!’
The exploration curve in today’s booming information & technology field knows no boundaries with constant innovations driving our world to a point where ‘The Matrix’ would seem like nothing more than a hyped piece of reality.
Customization options have always been the cornerstone in a list of improvements that truly make a product user friendly; but when it comes to social networking websites and their constant evolution the last thing regular users want is the zillionth revised layout.
First of its kind; The International Business League www.internationalbusinessleague.com is an online promotion and awards program by FedEx that aims at expanding the shipping giant’s user base by giving participating companies the chance to win a free business consultation as well as have their companies featured on ET NOW. It’s a fine example of brands [...]
