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BigFlix.com, India’s largest online/offline movie rental service has introduced ‘Reserve Now’, a feature that lets its rental audience block (reserve) desired titles in a bid to enhance the existing queue management services on offer.

The ‘Reserve Now’ feature can be used for movies, plays, and documentaries that are under the ‘Available’ status in queue. Consumers that avail of this feature will receive the reserved title on the next delivery cycle, which is within one business day. Pankaj Chandra, Chief BigFlixLead-Online Movie Rentals, BIGFlix.com, mentioned, “There is always a continuous process involved at our end to understand the consumer mindset of what he is looking for, right from registration to consumption. It is with this effort that we have been able to launch this unique feature and we will continue to introduce many more features that make the overall movie rental experience personalized and exciting.”

Launched in 2008, BigFlix movie rentals is a subsidiary of Reliance Big Entertainment and has rapidly grown into a service that offers the biggest range of home video content across 13 Indian languages and various genres, offering close to 21,000 titles. BigFlix’s current membership base is around 80,000 within India offering their services via multiple interfaces like retail stores, online home delivery service and call centre. As far as physical locations (stores) go, BigFlix has roughly around 95 stores in 10 cities; Mumbai, Delhi, Pune, Chandigarh, Hyderabad, Ahmedabad, Bangalore, Chennai, Kolkata and Indore.