Reliance ADAG has been making headlines with the launch of BigOye.com and the tie-up with Future Group. We thought we should feature all of them under one article. Get the scoop from us:
BigFlix.com Partners Future Group to Promote its Product Offering
Recession time demands for cost-effective branding strategies and processes. Mergers and tie-ups are the ‘mantra’ wherein both the parties benefit from each others strengths and expertise. And it looks like BigFlix.com, the DVD rental
and Video on Demand (VoD) service from Reliance ADAG, and Future Group believe in the same.
The tie-up lets Big Bazaar customers avail discounts, schemes and promos on BigFlix.com rental packages.
- The far-reaching network of Kishore Biyani’s Future Group.
- BigFlix.com will save up on massive expenditure of setting up physical stores.
- The DVD rental service will reach out to newer customers in 9 cities (Mumbai, Delhi, Chennai, Kolkata, Pune, Hyderabad, Ahmedabad, Bangalore and Indore).
The tie-up seems like a clever move and will help both parties in the long run. I am hoping to see a sudden surge in tie-ups and mergers in the coming months due to the current market conditions.
BigOye.com is the New Entertainment Portal from BIG Entertainment
Reliance ADAG reinstates its fixation for Bollywood with the launch of BigOye.com. BIG Entertainment launched the Bollywood entertainment portal which offers news, reviews, interviews, games, blogs and of course movie rental services. BigOye.com competes with Network 18’s ‘Buzz 18’ and Hungama’s ‘BollywoodHungama’.
Entertainment portals/websites are full of colour and glitterati. And BigOye.com fails to impress in terms of its design as it apes the look of BigFix.com. Even the sections are not engaging enough. But in terms of integration Big Entertainment manages to juxtapose all of its brands (Zapak, BigAdda and BigFlix) and offer a vast bouquet.
Recently Percept Knorigin had launched a similar entertainment website called CineCurry.com. So now we should see a lot heat in the online infotainment scenario.