BPL mobile has unveiled a high-potential and vibrant VAS service called Mantras@cafe. According to BPL Mobile Team, the service will initially be tried out by at least 100,000 users – a target audience for first 3 months of its launch. The operator has ambitious plans to promote both ATL and BTL activities. User availing this service one can dedicate soothing mantras across India and that too, irrespective of the telecom Network. Mantras@Cafe, can be subscribed by dialing 543212.

The service is being powered by a new VAS company Easy Mobile India. This service is a result of an exhaustive research conducted by Easy Mobile, which found that Mantras can be healing and exhilarating. They are energy-based sounds and would serve as a perfect antidote to stressed and tired mind.

Based on its research, Easy Mobile developed this full blown IVR product for the mobile users, wherein it has provided chants for various auspicious occasions and festivals, to name a few, Mantras for Diwali (festival of lights), for Health, Mantras for Prosperity; Mantras for good luck and so on.

These mantras have been categorized into relevant subcategories like in Health category – Mantras for better health of children, Mantras for backache, Mantra for healthy heart and those for heart patients….

Easy Mobile may launch this service on other networks as well.