Digital B2B marketing in the online industry will see a vertical climb in the future.

According to an equity firm, Veronis Suhler Stevenson, the internet has been a huge influence as well as an asset to all B2B companies. Expenditures on digital marketing are expected to soar up high in the times to come.

Digital media accounts a growth of 8.7% of the entire $24.36 billion B2B marketing investments. VSS estimates online marketing to reach up to $4.78 billion, which is one-sixth of the entire expenses. It is tentatively said that digital marketing will be the most rapidly growing medium when it comes to Business2Business online campaigns.

On the flipside, magazine expenses and trade shows will supposedly witness a considerable drop by 11.2% and 3% respectively. “There will be a longer and slower economic recovery during the expansion period covered by the forecast compared with previous expansions because of the breadth and depth of the recession,” Radio Ink quoted VSS president John Suhler stating.

The rise of online advertising has led to a consequent boost in digital marketing. And according to reports by a reputed research firm eMarketer, the future expenditures for online marketing would nearly touch $100 billion globally by 2014!