With industry losses of upto $2 billion from software piracy and counterfeiting Microsoft is all set to bring about a change. In their efforts to counter piracy Microsoft India has launched an e-commerce platform called BuyOriginalMS.com. The new platform has been introduced as part of their global anti-piracy initiatives.
Microsoft India is gung-ho about the anti-piracy campaign which it will enforce through series of innovation fairs, awareness campaigns, education forums and involvement of partner businesses. The education and awareness programs are specifically designed for Indian resellers who play a crucial role in the product supply chain. Plus Microsoft is even engaging retail stores like Vijay Sales and Croma to offer original products through the brands.
BuyOriginalMS.com aims at offering original Microsoft products to its Indian consumers across 52 cities and towns. The website features the entire product range with various offers and discounts.