Ozone Media recently launched a women centric advertising channel ‘Eva’. Digimouth spoke with Kiran Gopinath, the founder and chief executive officer of Ozone Media to get an insight into what’s on offer and future projections.

ViziSense, the online audience/traffic measurement tool by Komli Media has added a new bit to its bag of goodies called the compare feature. This new tool will let ViziSense users compare multiple data fields across multiple websites on a single graph.

AdMob has announced signing a definitive agreement to be acquired by Google for $750 million. This deal is a major step by the search giant into venturing towards the mobile ad market in its plans to hold equal prominence in both, the mobile advertising space as well as on desktops/laptops.

Facebook has been in the news since July for issues they have been facing with platform ad networks violating their policies. SocialHour and SocialReach were the first of the lot to be banned on account of misleading advertisements within third party applications that allegedly gave out a Facebook user’s data on external landing pages in [...]

ViziSense MediaMix, a property of Komli Media, has introduced a reach and frequency calculator. ViziSense MediaMix is a tool that enables media planners calculate the reach and frequency of any online campaign. It gives approx figures of the campaigns effectiveness to the desired target group on selected websites. The calculation would be based on a [...]

MRM Worldwide, McCann Worldgroup’s interactive division is on a rampage. It is planning on acquiring stakes in a number of small digital marketing firms in India, which include search and mobile marketing firms and digital design studios.

I guess ad-network are the mantra for many. Even Microsoft Advertising has done a soft-launch of its international online ad-network titled DrivePM (Performance Marketing) in India. Microsoft Advertising is the online marketing arm of the software giant.