Q What was the purpose for creating a women centric ad channel, can you highlight potential clients/market segments?

With more and more companies from various industries especially FMCG, Consumer Durables and Retail moving a chunk of their marketing efforts online, we felt a need to create a women channel with a significant set of publishers to reach out to Indian Women online.

Q Can you take us through the websites within this channel and are they bifurcated into sub-categories?

We have aggregated women centric inventory and segmented it into Eva – Fashion, Eva – Home and Eva – Health collating sites which focus on fashion, style and accessories; family, cooking, parenting and children; health, hygiene, nutrition and exercise respectively. The channel includes some of the most popular sites in India including IndusLadies, IndiaParenting, SanjeevKapoor.com and Evesindia.com among others.

Q On the strategic tie-up with About.com & its contribution to Eva as a platform?

The Eva Channel has also forged a strategic alliance with About.com for exclusive inventory on its Web site for India. About.com is a Web site focused on delivering high quality, credible content, on a broad range of topics that are personally relevant to its users. The women channel of About.com generates millions of page views per month, and receives a significant traffic from India. This would be an attractive proposition for advertisers in the FMCG, consumer goods, healthcare and other industries who are looking at targeting women consumers through the internet.

Q Any international websites on the list?

We are in talks of adding international publishers as well. However, currently we have about.com as of now

Q What type of inventory does Eva provide?

Currently the inventory largely consists of banner ads. However, we would expand this with other options including Video as and when the opportunity arises.

Q What is Eva’s reach & projected growth in the near future?

We intend to build on the existing cluster of publishers under this channel and increase the reach to 8 million by the end of June 2010.

The rationale derived from the comparison tool is comprehensive and lets the user depict patterns of activity and gauge overall performance between sites helping them plan their inventory consumption accordingly.

AdMob is the largest iPhone ad network and has been growing exponentially with the recent acquisition of AdWhirl, a company that’s into serving mobile ads from multiple sources. AdMob’s primary market is the US with India coming in on a distant second and as things stand their network boasts of 15,000 odd mobile websites/applications and has shown a 6.3 times increase in monthly ad requests from 1.6 billion requests in September 2007 to 10.2 billion in September 2009.

This acquisition will take Google from mere Search Ads to Web Display/App Display ads encapsulating each available avenue in the mobile ad market. Omar Hamoui, CEO of AdMob said, “After our deal with Google closes, we will work together to accelerate the pace of innovation in this area. Our product and engineering teams will keep building great products for all of our customers.”

Back to the present, Facebook told developers that it would implement new measures to avoid such instances from recurring. However in a statement today ‘Continued Action Against Deceptive Ads’, the social networking website has mentioned that it has banned two more platform offer and ad networks (names of which haven’t been disclosed) for repeated violations of its policies.

The announcement read:
We recognize that monitoring ads isn’t the first area of focus for an entrepreneur just getting started with social applications. That’s why ad networks that don’t play by the rules should expect to be our first point of contact in our line of enforcement. Our policies are clear. If you’re an ad network and don’t comply with them, you are doing a disservice to your customers, and you should expect your business opportunities on Facebook to cease.

In addition to legal notices that have been sent to many ad networks to mandate ongoing compliance on Facebook Platform, today we are disabling two additional offer and ad networks who have repeatedly violated our policies.

For any advertising-related enquiries, Facebook has set up a Platform Advertising Contact Form.

This surely is a good feature as you can gauge the frequency, reach and effectiveness of a particular website. This helps in segregation of websites as per the brand proposition, target audience etc.

But we really doubt the accuracy of these tools.

MRM Worldwide is doing this in order to expand their digital marketing capabilities, and so that they will be capable of building and maintaining websites for big brands. Their strategy is to get hold of many small companies instead of a few big ones.

Apart from the usual online advertising firms, MRM Worldwide is also looking closely at firms specialising in search engine optimisation (SEO) and pay-per-performance campaigns. Apart from these, they are also on the lookout for firms that develop widgets and mobile applications.

MRM Worldwide has made their wish list of prospective interactive agencies, and are still short-listing the mobile marketing and search-based firms. They are to begin with the process of acquiring in March, and will be in talks with the companies at the Mumbai, New Delhi and Bengaluru offices.

After MRM Worldwide’s growth in China, top management feels confident that they will be seeing a lot of progress in the Indian market, and expect to see significant growth within the next two years, with both revenue as well as client acquisition.

The only thing the agency is unwilling to reveal is the percentage of revenue expected from India, although top management does say that India will pave the way for other markets in Southeast Asia such as Indonesia, Malaysia and Thailand.

Future plans for MRM worldwide in India include pitching for telecom, automobile and financial services.

DrivePM Advertisers can take advantage of the pay-for-performance campaign offered by DrivePM. This is surely a great move for Microsoft but DrivePM simly adds up to the clutter of existent ad networks from varied Indian companies. Talks are on about launching Microsoft’s search marketing facility Ad Center in India.

Apparently DrivePM has tied-up with 25 Indian websites / publishers and has 28 online advertising campaigns.