Bilsh has mandatory features for posting text, videos, games and even twitter updates. Unlike other micro blogging facilities Blish defies character limitation which could be a pain in all the wrong places.

But the highlight is Blish’s integration with mobile phones via SMS or email. Users can publish their content using their mobile phones.

On the other hand BigAdda will have Harbhajan Singh blogging on the platform. This is a great way to cash-in on the IPL fever. After Big B’s blog BigAdda has garnered great traffic.

But the question is that whether these blogs are authentic. Well that is for the BigAdda team to know.

It looks like Shilpa is making optimum use of the Internet to reach out to her fans. She had recently released her Yoga videos (from the DVD Shilpa’s Yoga) online through BigFlix, the Reliance ADAG movie rental website. Talking about her blog Shilpa says, “I wanted a channel to vent my anger against what’s happened to my city. In fact, I should have started this when the Richard Gere controversy erupted and people burned effigies of me, I could have expressed my opinion then”

It looks like Shilpa takes inspiration from BigB and Aamir who have been successfully blogging for quite a while. For now Shilpa expresses her feelings on the Mumbai terror attack, explains her leg injury, promotes her new Indo-Chinese movie “Desire” and talks about her grief of skipping her Odissi classes (due to the injury).

Shilpa’s Channel fails to impress and seems like a desperate publicity move. Maybe its too early to comment on, but first impression is surely not impressive.  Please post your comments, we would like to know what you think?