Thekkiam, an online company based out of Bangalore runs an interesting monthly contest/quiz called ‘IAmAGenius’ that’s spread over 3 levels with a total of 12 questions. The website was launched in October 2008 and receives visitors from around 58 countries with an average of 800 hits per day. “Almost 95% of the people who visit [...]

The digital networking platform in India is growing and diversifying at an exponential rate as niche offerings emerge with an aim at revolutionizing the way we connect. One such example is the Indian Regional League, a Basketball and Volleyball tournament initiated by Indiakhelo.com (a website dedicated to promoting sports at the grass root level) in [...]

TATA DOCOMO has positioned itself as a value for money GSM mobile service with a pay per second module that bills the user for the precise time spent talking. This, in today’s abbreviated generation comes as a welcome feature where most cell phone talk is more of an en-route update as compared to actual conversations [...]

PepsiCo turns it’s focus to the digital medium once again in a bid to rope in its target audience (the youth) as the brand embarks on a mission to get Mahendra Singh Dhoni, John Abraham, Deepika Padukone and Ranbir Kapoor out of sticky situations they have landed themselves into.

First of its kind; The International Business League www.internationalbusinessleague.com is an online promotion and awards program by FedEx that aims at expanding the shipping giant’s user base by giving participating companies the chance to win a free business consultation as well as have their companies featured on ET NOW. It’s a fine example of brands [...]

Directi is known for offering ingenious online products. But it looks like the Internet company is exploring newer waters by launching DesignChef. It is a competition for online graphic and user experience designers and comes at a well deserved time.

Tata Tea created waves with their ‘Jaago Re’ campaign. So now we have tea giant Lipton trying to woo Indians with a unique online proposition. They are on a mission to create the world’s largest online jigsaw in turn creating a record.

Wrigley’s Orbit is the official gum partner for the IPL 2009. And they are not missing a chance to harp on the same. The latest offering from the teeth-whitening gum is an online contest. But I really do not understand the need of a “gum partner” in IPL!

Even Oil companies believe in making the best of the IPL 2009 season. Gulf Oil has launched a contest for cricket buffs titled ‘Golden Ball Contest’. It seems like Gulf Oil took a while to launch the contest as many other online initiatives were launched prior to the event opening. 

YouTube is always known for creating a bang. And this time it is offering young creative geniuses and think-tanks the chance to make it to the Young Lions Film Award in Cannes 2009.

Quasar media strikes back with a unique contest for Chevrolet Spark wherein users need to sing and record their version of the ‘Spark anthem song’. With iPods and MP3 players as the bait Chevrolet Spark aims at creating an interactive platform for users. Chevrolet recently introduced the Spark Muzic which it aims at promoting through [...]

The spunky watch brand Fastrack has tied-up with MTV for an exclusive contest propagating their latest ‘Army Collection’. Banner ads for the contest are running on various websites which redirects the user to the microsite designed by Quasar Media.

It looks like BigFlix.com is trying its luck (to attract customers and eyeballs). The Reliance Entertainment movie rental and video-on-demand (VoD) service will be hosting a contest for the latest Farhan Akhtar starrer ‘Luck by Chance’. The BIG Pictures & Excel Productions movie is scheduled for release on the 30th January. 25 winner will get [...]

The IFIM Business School in Bangalore is organising a competition for budding as well as established entrepreneurs. As part of the National Entrepreneurship Week scheduled from 9th – 14th February 2009 the business school is inviting entrepreneurs to send their business plans and participate in the contest. The contest is part of Ethon 2009 organised [...]