In a bid to understand a viewer’s response to ads, Google has incorporated a ‘skip this ad’ feature on the pre-roll ads run before select video clippings on YouTube. The feature will be utilized as a learning curve in understanding a viewer’s reaction to ads run before videos on YouTube.

AdMob has announced signing a definitive agreement to be acquired by Google for $750 million. This deal is a major step by the search giant into venturing towards the mobile ad market in its plans to hold equal prominence in both, the mobile advertising space as well as on desktops/laptops.

Google is undoubtedly an Internet giant. Other than its search capabilities Google is known for its matchless product range which encompasses some of the finest services in varied genres. But Google could not fight the might and reach of Microsoft’s Windows Operating System (OS) until today. The Internet giant has announced its plans to launch [...]

To tap into the ever-growing demand for smartphones and related applications Google had launched the Android mobile operating system. And the Internet giant continues its faith in mobile applications with the advent of Google AdSense for Mobile Applications. Well though it has long and bland product name the service in its beta form allows application [...]

Google India is facing defamation charges that too from the Indian firm, Gremach Infrastructure Equipment & Projects. The Mumbai based firm is dragging Google India into a lawsuit as Google hosted articles protesting Gremach’s mines in the Mozambique under the username ‘Toxic Writer’.

The conniving internet industry does not believe in sharing the content of any contracts made in terms of partnerships, acquisitions or cross-marketing deals. This helps internet companies in negotiating pricing with other customers. But Yahoo and Google have taken an unusual step of sharing excerpts of their contract. Critics and market gurus believe the deal [...]