Forget hunger strikes and rallies. The new way to rebel and agitate is through social media. Well Fixoutlook.org is just one of the examples of the new found tool (or let’s call it a weapon).

DigiMouth reported about Dr. Ashwin Mehta dragging Google India to court for posting defamatory blogs. But on the other part of the city technology favoured 24-year old content writer Sourabh Joshi. His SMS lead to the Central Railway (CR) replacing first class seats. After reading about the CR SMS feedback campaign Sourabh expressed his discomfort [...]

We live in a time and age wherein technology could make or break an individual. Dr. Ashwin Mehta’s case is the best example of the latter. The Director of Cardiology at Jaslok Hospital recently moved the High Court seeking injunction against defamatory blogs targeting him posted on the Google website. Dr. Mehta claims Rs 10 [...]

HTC launches India’s first smartphone run on Google’s Android operating system. The open-source platform is accessible to anybody and does not need Google’s formal involvement.

Fuel is going the Axe way. Atleast that is what the new online campaign for Elder Pharma’s latest deodorant Fuel seems like. The latest banner campaigns redirect you to the website FuelYourFire.in.

While scanning through the Economic Times I read a piece wherein woman’s website iDiva.com claims to have 2 million unique visitors within 6 months. The Times Internet (TIL) initiative launched in January 2009 offers content pertaining to women’s fitness, career, relationships etc. The article claimed that the TIL initiative is the “country’s highest rated women-related [...]

They say dogs are humans’ best friends. Well Mekhala Lobo and Stanley D’souza have decided to return the favour to our four-legged friends by creating DateYourPet.co.in. Finally here is a well-deserved website for distressed pet owners hunting for the right match for their pure-bred dogs. The owners have categorised DateYourPet.co.in as a matrimonial website but [...]

They say the best way to explore India is through its villages. Well, telecom operators believe in the same. In fact the operators are heavily marketing their products and services to rural India. But the most startling fact is that mobile subscriber base in the country is perceived to exceed 771 million by 2013 reports [...]

Spice Communications has reported a net loss. The teleom service provider suffered losses worth Rs 1, 015.2 crore for the last 15 months (ending March 2009). The net sales were at Rs 1,580.47 crore (period ended March 2009) compared to Rs 957.84 crore in the period ended December 2007.

BIGFlix.com, Reliance ADAG’s DVD rental and VoD service is constantly collaborating to create novel initiatives. In a bid to reach out to Indian customers BIGFlix.com has tied-up with HDFC Bank. HDFC customers who avail of the net banking services will enjoy a trial offer (for14 days) from BIGFlix. The service available in 18 Mumbai branches [...]

ViziSense MediaMix, a property of Komli Media, has introduced a reach and frequency calculator. ViziSense MediaMix is a tool that enables media planners calculate the reach and frequency of any online campaign. It gives approx figures of the campaigns effectiveness to the desired target group on selected websites. The calculation would be based on a [...]

In.com is not just your regular entertainment website. The Web18 venture has been belting out some fine online initiatives in co-ordination with varied brands / online properties.

GSM-based mobile operators have been celebrating as they have collectively added 8.3 million subscribers last month. The final count was 306.4 million GSM subscribers which was a significant growth compared to 298.1 million in April. Bharati Airtel tops the charts in the GSM listing with 32.48% of market share. 

Reebok has a new challenge for its users.  And it is buffed as the ‘Reebok Hex Ride Challenge’.The game has been  designed and developed by Isobar.

Tata Tea created waves with their ‘Jaago Re’ campaign. So now we have tea giant Lipton trying to woo Indians with a unique online proposition. They are on a mission to create the world’s largest online jigsaw in turn creating a record.