While many brands try to make the best of the latest IPL season, Virgin Mobile has a fun and quirky online initiative for the same. Virgin was apparently in talks with the Delhi Daredevils for a sponsorship deal which turned out sour. 

While surfing for old movies I came across CinemasofIndia.com. The most amazing part is that you can relive your childhood (in case you are of my age) with classics like Jaane Bhi Do Yaaron, Mirch Masala, Pather Panchali and more. The online initiative is from National Film Development Corporation (NFDC).

Nokia will be launching an e-mail platform to compete with Apple’s iPhone and RIM’s Blackberry. The email platform will be available on mid and high-end Nokia phones. The world’s largest handset manufacturer will launch its email platform in India through the E75.

Three online giants have recently revamped their website and all are in Beta mode. Here is a lowdown …

Everyone is trying to tap into the  election fever. In fact many online initiatives have been popping on the World Wide Web leaning towards the Indian 2009 Lok Sabha Elections. The recent addition is IndiaVotes.C2w.com, an online quiz game, from Contests2Win.

One Show is a coveted award amongst the advertising fraternity. And the same extends to the Indian Interactive agencies. This year G2 (the interactive arm of Grey Worldwide) and Leo Burnett, Mumbai have been listed as finalists for the 2009 One Show Interactive awards.

It looks like the social networking bug has bit the Femina Miss India winners. iTimes.com, the social networking site of Indiatimes, has profiles of the three Pantaloons Femina Miss India (PFMI) winners with dedicated pages offering trivia and even personal blogs.

I just came across Funda Mint’s latest viral video and microsite. And I must say I was pretty disappointed. There is no connection between the brand proposition and the campaign. They have released a viral titled PapajisWinningFunda.com which is yet another animated attempt at creating a snowball effect. Well it looks like the agency fell [...]

The Essar Group owned telecom retail chain The Mobile Store (TMS) announced its plans on launching private-label handsets across the country. The target audience is the youth and the products will be priced between Rs 2,500 to Rs 10,000.

Reliance Communications (RCom) introduced its high-speed wireless broadband services in Kolkata. RCom boasts of India’s fastest internet service with 30% higher downlink rate in comparison to other broadband offerings. With download speeds of up to 3.1 Mbps and an uplink of 1.8 Mbps this surely looks like a great deal.

Goafest 2009 ended with all the fanfare and a new troupe of award winners. This year we really did not witness a barrage of creatives in the “Interactive Digital Advertising” genre. But JWT India struck Gold in the website category for ‘Times of India-Run/Ban Jallikatu’ campaign. The website effectually created a debate over the continuation [...]

NetworkPlay.in and LinkedIn.com have signed a deal under which NetworkPlay ad sales team will exclusively sell advertising on LinkedIn India website to brands and advertisers in the country.

Singapore Telecommunications (SingTel) finally got an approval from the government to start long-distance services in India. SingTel has a 31% stake in Bharti Airtel. With the green signal from the government of India SingTel will carry STD and ISD traffic. The Foreign Investment Promotion Board (FIPB), which is incharge of approval, took approx 15 months [...]

The advent and introduction of the Internet in rural areas will change India forever. But yet we need a planned and structured model to do so. There are many startups and organisations working on wondrous mediums to make Internet accessible to rural India. Currently we feature two products that are sure to change the way [...]

BC Webwise has been belting out amazing online properties and innovations for Virgin Mobile. The latest being a game named Slide Code to promote the VGlide phone series.