‘You don’t have to be a soldier to fight. You don’t need to be an activist to reform. Just be an Indian.’  That is what the new Idea Cellular campaign shouts out loud  about. The cellular giant has started its very own national movement buffed ‘2mins for our Nation’ which aims at uniting the nation [...]

I was really startled the first time I saw the American game show ‘The Moment of Truth’. Based on the Colombian Nada más que la verdad format (which means “Nothing More than the Truth”) the contestants face 21 increasingly personal and discomforting questions for a grand cash prize. But before facing the humiliation contestants have to [...]

Bad boy Raghu Ram, the creative producer of reality show MTV Roadies, has surely found his way to Page3. In fact he has been judging a reality show titled Sitaron Ko Choona Hai on Real TV. 

Vijay Malaya’s IPL force Royal Challengers Bangalore has a unique microsite called WhiteMischiefBay.com with a lateral proposition. Instead of using the players of the team the microsite is dedicated to their cheerleaders who are known as the ‘Mischief Gals’. This is a clever way to promote White Mischief (a brand of vodka) and the cheerleaders. [...]

Raj Kurup and his team at CreativeLand Asia have worked on the latest Grappo Fizz (latest grape drink from Parle Agro) TVC’s that are running on varied channels. But it looks like CreativeLand Asia is venturing into untapped territory with the latest microsite called AppyVSGrappo.com.

Pepsi really needs to boost its online initiatives. There has been lot of offline activity leaning on their tagline “Yeh hai Youngistaan Meri Jaan”. They have even tied-up with MTV India for a show that promulgates their tagline. But they haven’t been successful in creating effective online initiatives.

I ride a Yamaha RX 135 and I believe the company has not introduced any popular model since the RX series. But the Yamaha FZ has been a success amongst Indians. Now Yamaha is all set to introduce the FZ-S which is supposed to have enhanced features.

I just came across Funda Mint’s latest viral video and microsite. And I must say I was pretty disappointed. There is no connection between the brand proposition and the campaign. They have released a viral titled PapajisWinningFunda.com which is yet another animated attempt at creating a snowball effect. Well it looks like the agency fell [...]

BC Webwise has been belting out amazing online properties and innovations for Virgin Mobile. The latest being a game named Slide Code to promote the VGlide phone series.

A lot of people believe that our politicians, diplomats, corporate connoisseurs and major decision makers have “not led but bled us”! According to the website the bleeders have “high offices but they also have low standards”. These simple yet revolutionary thoughts have given birth to BleedIndia.com.

In a desperate attempt to create a presence on the Internet mouth-freshener brand Spraymintt has launched a microsite named KissReady.in. I have been spotting bus panels all over Mumbai propagating the website for that last three months. But it appears they have recently launched the website as I could not trace the same a few [...]

Virgin Mobile  is running a banner campaign to promote its new microsite SMS123. The newly launched microsite promotes its latest offer wherein subscribers will be charged for the first three local SMSes of the day but the next 100 after them would be completely free.

The spunky watch brand Fastrack has tied-up with MTV for an exclusive contest propagating their latest ‘Army Collection’. Banner ads for the contest are running on various websites which redirects the user to the microsite designed by Quasar Media.

Bournville is the latest offering from the house of Cadbury. The “fine dark chocolate” is being promoted via the latest TV commercials and I just saw an ambient campaign promoting the chocolate at the Mumbai domestic airport (even Afaqs.com has an article on the same).

Every year the villagers of Alanganallur in Madurai strongly believe in offering human blood in a bid to pleas their Gods. In fact an annual event called Jallikatu is organised on the day of Mattu Pongal (harvest festival in honour of cows/bulls) which is an international attraction wherein shedding human blood is a compulsion to [...]