In the new initiative Idea urges and invites Indians to proudly say “Jai Hind” and spare 2 minutes from their busy pseudo lifestyles and express their solidarity though the microsite  BythePeople.in/jaihind. Users need to submit their name and mobile to participate in the movement. On 31st August, the national Flag Day, Idea will call and play the soulful composition ‘Jai Hind’ featuring Indian legends like Pandit Hari Prasad Chaurasia, Pandit Jasraj, Pandit Zakir Hussain, Javed Akhtar, Yesu Das, Jagjit Singh, Alka Yagnik, Shankar Mahadevan and Sonu Nigam to name a few. Idea aims at uniting million proud Indians in a single voice of patriotism.

There are many online properties trying to create a revolution. But are these website /microsites getting the desired response? Are they creating a revolution? If you have the answers do leave a comment

Raghu extends his bad-boy image in the show which reminds me of cynical Simon Cowell gone ballistic. Well the audiences love it and it is quite evident as Real has launched an exclusive microsite which supposedly offers something called Raghuisms. Talk about brand building.

The audience is encouraged to send in their own ‘Raghuism’ to Real via SMS and the same will be listed on the wall on the microsite. In fact the microsite is like a graffiti wall where all of his so-called classic statements are pasted. I feel this is a total waste of domain space but the masses love these trivial initiatives.

In case you manage to post something on his wall do message us.

‘Dress up a Mischief Girl’ urges users to design a t-shirt for the Mischief Gals and they will be rewarded for the same. A select few designs will be printed and made into a t-shirt eventually.

‘Diary of a Mischief Girl’ wherein US cheerleader Rebecca Lee shares her experience in India and the IPL series in South Africa. This is good section and sure to attract readers (after all everybody like s cheerleader). But the blog / diary does not have any pictures of Rebecca Lee; so I am guessing it is not genuine.

The ‘Get Your Personal Cheerleader’ section lets users dress up a cheerleader. The regular sections include videos, wallpapers, screensavers, ringtones and news. The microsite even has a ‘Flirt with Mischief Girl’ contest wherein winners will get an all expense paid ticket to watch an RCB match in South Africa and party with the Mischief Gals!

I like the look and feel; but mainly the idea is stupendous. White Mischief surely takes a drift from cliché contests plus it is a great way to introduce the concept of cheerleading in India.

The microsite has Grappo (the latest offering from Parle Agro) and Appy urging people to vote for them (just like politicians). It basically is a popularity contest wherein Raj Kurup and team push the products in a subtle way.

The micorsite has not much to offer. And I believe minimal doses of branding surely work. Even Perk had taken the route wherein their website TakeitLightly.com had not much to offer yet created the desired effect.

CretaiveLand Asia is heavily promoting AppyVSGrappo.com through banner and Search Engine Marketing campaign to promote the same.

I just came across the latest banner campaign from Pepsi doing the rounds. The banner campaign is an adaptation of their TVC ‘First Ball Ka Captain’ which is a contest designed for the IPL season. The winner gets to bowl the first few balls at the ICC T20 World Cup match in England.

The banner redirects you to a microsite where the contest is explained in detail. Yet again Pepsi uses the microsite as an extension of its TVC. They could have done much better by adding varied interactive elements.

The microsite is hosted on PepsiYoungistaan.in which has other online initiatives.  Pepsi has been campaigning the ‘Jaanta Hai Mera Baap Kaun Hai’ tagline on PepsiYoungistaan.in. The TVC’s are about individuals using their social network (which is colloquially referred to as “connections”) to get varied jobs done. To propagate the proposition Pepsi has a microsite that urges users to upload videos sharing their experiences with people who have used their so-called “connections” to wriggle out of sticky situations.

It looks like Pepsi failed building the same as there are only 4-5 user videos. In fact many brands are urging users to upload videos through varied online campaigns. But it looks like Indian users prefer their social networks, tweets and IM’s to voice their opinions or share their thoughts.

In fact Pepsi could have done so many activities pertaining to the tagline ‘Yeh hai Youngistaan Meri Jaan’.

To promote the upcoming model Yamaha India has introduced a new microsite. It is really good to see a good microsite after a while. The Yamaha team is pushing the newly designed speedometer and which is visible on the website.

The varied sections take you through the new and improved FZ series. The best part is that the microsite loads quickly though it has Flash elements. Users cannot book the bike online but surely could get some gyaan from the microsite.

The company is even running a contest which is propagated through banner ads. In fact I landed up on the microsite through the banner ad. You can take part in the contest by clicking on thsi link …

At the end of the viral you are redirected to a microsite titled DilSeDesi.in which promotes the new flavours Masala Mix and Taaza Orange. Even the microsite has nothing great to offer. Just like many other micorsites there is no interaction with the user.

Recently Spraymintt, the mouth freshner brand, had released a microsite KissReady.in which was equally a waste. We had reviewed the microsite which is being promoted through TVC’s. What a waste of ad space!

Anyway enjoy the Fundmint microsite and viral. And do not forget to share your thoughts.

The gameplay is simple. The user interacts with a couple and needs to save the guy from his suspicious girlfriend in a given time limit. The user will be posed with questions like “Was it your dog that bit him on the neck?” or “Does Akshay think I look fat in this outfit”. The user simply needs to be assertive or negative. If you ain’t smart enough you could take a clue from the guy wherein he shows off the sliding feature of the VGlide.  BC Webwise scores brownie points for the execution.

Recently Virgin Mobile had launched a microsite called SMS123. DigiMouth had reviewed the microsite which was designed to promote its latest offer wherein subscribers will be charged for the first three local SMSes of the day but the next 100 after them would be completely free.

At the start of the year DigiMouth had reviewed the ShootAtSight microsite promulgating the video facility on the vKewl Virgin Mobile phone. It seems like the microsite-cum-video sharing platform went well with the users.

Currently Virgin is running a banner campaign to drive traffic to the Slide Code game.

The website is still under construction as the “Don’t Vote” and “Netashopping” sections are still under construction.

Well the company claims that “the 9 Spraymintt variants are specially created to tease every woman’s senses and get her into the kissing mood.”  And thus they introduced a website that helps you master the art of kissing. The red coloured website fails on the design front and lacks spunk. I was expecting a naughty yet interactive website (something on the lines of the Axe online campaign). The sections listed on KissReady.in are cliché and have nothing interesting to offer.

The microsite is designed and maintained by iKrisha, which I have never heard. There are 9 pages on “Types of Kisses” while the Videos section has sleazy videos titled “Madhuri’s evergreen hot kiss in Dayavan” and “Mallika’s Hot kiss”. On the other hand the section titled “Gallery” has a listing of images of various models posing for a kiss.

KissReady.in even has a game which is average and should be played if you get bored of all the flash games you have ever played. And apparently you can download a Kiss Ready calendar (which really didn’t entice me after checking out the website design). You can even vote for the “most kissable woman in the world”.

I give KissReady.in a big Thumbs Down. It is poor in design, lacks interactivity and has some sleazy content. I realise that a sexually deprived nation like India would love sleazy content but it can always be presented in a better way. Finally I guess the team at iKrishna should understand the medium before executing the idea or get a team of new designers.