What a better way to generate a buzz for your new sports car launch than an effective online campaign?

ibibo.com, a popular social networking website, is trying to entice the young users with an on-your-face, bold sort of campaign. Here, we review it and leave it to you to rate it.

PepsiCo turns it’s focus to the digital medium once again in a bid to rope in its target audience (the youth) as the brand embarks on a mission to get Mahendra Singh Dhoni, John Abraham, Deepika Padukone and Ranbir Kapoor out of sticky situations they have landed themselves into.

Bus rides (in metros especially) have their own charm. It’s a great experience to eagerly set your eyes on the bus you wish to board, finally get on it and book your tiny paper ticket with holes. But nowadays you do not need paper tickets with numbers and holes punched mechanically by the good old [...]