Currently, Facebook website is making money from the side-bar advertisements. However, it is absent from the mobile advertising segment. Venturing into mobile advertising platform, Facebook is likely to get a new revenue stream.

Considering the fact that Facebook has an access to large number of mobile user database, it can greatly help advertisers to target prospective customers, more accurately. Almost half of Facebook’s 800 million users log in to the social-networking site via their mobile devices. This can further add to the network momentum, which is estimated to worth $630 million.

While Google is a leader in mobile ads section, Facebook is likely to face tough competition against Apple’s iAd and  Millennial Media’s ad network. However, as Facebook’s mobile apps are already available on Apple and Google’s mobile platforms, it should resonate with the advertisers.

According to the reports, Google and Apple presently controls nearly 24% and 15% of $630 million mobile display advertising revenues in the U.S, respectively. We believe, the efforts from the social network could bring more cash to its IPO offering.

Applications for iOS and Android based phones have been created for the campaign. The promotion drive enhances engagement with users via the apps.

The new application is free to download and is available in the App Store and Android Market. To use the application, users have to point their smartphones at print advertisements created specially for the i40 Tourer app.

On doing so, the app starts off video content and lets users view the various features of the car. Apart from this, the application also lets users download brochures and book a test drive.

To make sure the app functions smoothly, modern image recognition technology provided by Aurasma has been used in the software.

With the number of app downloaders growing by the day, this new application by Hyundai may just be the future of modern digital marketing.

Automobile giant Honda believes that their online interactive campaign could boost the sales of its hybrid sports car 2011 CR-Z which is to be launched today. The Japanese Auto Company intends to reach out to its target audience; primarily racing enthusiasts, through innovative online marketing.

According to The New York Times, Honda is currently looking to target the various social media platforms available and create a buzz about their hybrid sports car, apparently the first of its kind. The company has a Car Town application on Facebook, and it plans to launch a CR-Z model which already has an international fan page. Besides, the big guns from of the auto sector are also looking forward to create narrative ads on video websites Hulu and YouTube, which are amongst the fastest growing video sites. For catching the attention of the mobile users too, Honda has featured the CR-Z on iPad applications.

The company’s focus in not on the model itself, but on the fact that it is a hybrid and the first of its kind. Besides online campaigns, Honda is also planning to use television, print, movie, and traditional online ads with 3D elements.

They have aimed to come up with creative advertising ideas to tell a story about its one –in –a kind car. The idea behind Facebook campaign is to involve the users in the story of their futuristic; eco-friendly car so that they feel a part of the campaign.

Having derived inspiration with the online success of the movie Inception, the Honda team has come up with the Consumer Engagement Strategy. They believe in creating the same effect in the automobile sector as the film did amongst the audiences. So by using these social media platforms, the Japs are targeting their consumers by involving them.

Having seen some really aggressive competition on television, maybe its time to witness it online. Every online media analyst would be interested in knowing the future of the campaign and it is certain that if it gains momentum, very soon you will see a plethora of companies going the same way.

The campaign revolves around three ads directed by Zubin Driver, CEO, Cell18. These adverts aim at creating brand awareness as well as promoting communication with the specified TG as each video showcases an actor speaking with the youth.

The ‘Pepsi – What’s Your Way’ campaign urges participants to suggest a whacky yet apt response to the tricky situations each celebrity is facing. Each response captures four basic fields of user information: First/Last name, Email ID and Mobile number. The best responses are featured in a ‘Top 10 Ways!’ section and all participants are vying for the chance to win prizes such as mobile top ups, a month’s free supply of Pepsi and the grand prize which will feature four winner’s photos printed on limited edition Pepsi My Cans. The programme is valid until the 20th of December 2009. For more details on the campaign log on to http://www.youngistaan.com

But nowadays you do not need paper tickets with numbers and holes punched mechanically by the good old bus conductor. Ticketvala.com has revolutionised the complete experience.

Ticketvala.com has been offering home delivery of bus tickets in cities like Delhi, Mumbai, Chennai, Bengaluru and Hyderabad. The website has launched its nationwide advertising campaign which is predominantly print. A property of Travis Internet Pvt. Ltd the website had received funding worth $2 million last November from FootPrint Ventures. With 250 tickets booked per day (from 300 operators) the website plans on expanding its services by offering car hire, bus hire and budget hotels.

The Rs 2.3-3 crore on the campaign with a tagline ‘Click or call, that’s all!’ will also be supported by other advertising mediums like radio, outdoor and online media. Ticketvala.com has started its campaign in Hyderabad and Bengaluru and will eventually launch it across India.

Mudra Connext has been hired as Ticketvala.com’s integrated media agency.