Chief Executive Officer (CEO) of WPP, Martin Sorrell spoke at the recent FICCI-FRAMES event. The head honcho of the world’s biggest advertising group underlined the immense power of online medium.

Renowned marketing expert Philip Kotler has often mentioned of the lack of awareness, when it comes to exploring the potential of online advertising. He has pointed out that most companies tap merely 10 percent of the Internet’s inherent potential. This scenario is bound to change, as tech-savvy marketers are now looking at powerful multiple delivery [...]

Advertisers though, able to post messages online – based on income, demographics and even location – have been missing out on immediacy factor thus far. In other words, required to book slots in advance, they largely fail to take on-the-fly choices about which ads to display based on what users were doing on the Web.

Ozone Media recently launched a women centric advertising channel ‘Eva’. Digimouth spoke with Kiran Gopinath, the founder and chief executive officer of Ozone Media to get an insight into what’s on offer and future projections.

In a bid to understand a viewer’s response to ads, Google has incorporated a ‘skip this ad’ feature on the pre-roll ads run before select video clippings on YouTube. The feature will be utilized as a learning curve in understanding a viewer’s reaction to ads run before videos on YouTube.

Komli Media has entered a strategic alliance with Artivision in a bid to secure its share of the rapidly increasing online video advertising segment.

TATA DOCOMO has positioned itself as a value for money GSM mobile service with a pay per second module that bills the user for the precise time spent talking. This, in today’s abbreviated generation comes as a welcome feature where most cell phone talk is more of an en-route update as compared to actual conversations [...]

PepsiCo turns it’s focus to the digital medium once again in a bid to rope in its target audience (the youth) as the brand embarks on a mission to get Mahendra Singh Dhoni, John Abraham, Deepika Padukone and Ranbir Kapoor out of sticky situations they have landed themselves into.

Facebook has been in the news since July for issues they have been facing with platform ad networks violating their policies. SocialHour and SocialReach were the first of the lot to be banned on account of misleading advertisements within third party applications that allegedly gave out a Facebook user’s data on external landing pages in [...]

This April Ybrant Digital was in the news for its acquisition of Argentinean online ad network Dream Ad. The Hyderabad-based company has yet again made headlines by acquiring Australia-based online ad network Max Interactive.

Reliance ADAG’s Big Cinemas has finally found its creative agency. iContract won the direct and digital marketing business  of Big Cinemas which is estimated Rs 15-20 crore.

Tribal DDB India, has appointed Max Hegerman as the new president and will be reporting to Sandeep Vij. Hegerman will be joining the agency after his stint at TBWA Media Arts Lab, Beijing, and would be replacing Leroy Alvares. His portfolio boasts of brand like BMW, Apple, Nike, Volvo and Land Rover from many others.

Are you one of those who wished to ‘tie the knot’ with Rakhi Sawant on hger latest reality TV show? All you unlucky (though I feel lucky about it) contenders could surely get a piece of Rakhi Sawant just like the other 2 million (un)lucky ones.  

Fuel is going the Axe way. Atleast that is what the new online campaign for Elder Pharma’s latest deodorant Fuel seems like. The latest banner campaigns redirect you to the website FuelYourFire.in.

In.com is not just your regular entertainment website. The Web18 venture has been belting out some fine online initiatives in co-ordination with varied brands / online properties.