Reebok has a new challenge for its users.  And it is buffed as the ‘Reebok Hex Ride Challenge’.The game has been  designed and developed by Isobar.

Vijay Malaya’s IPL force Royal Challengers Bangalore has a unique microsite called WhiteMischiefBay.com with a lateral proposition. Instead of using the players of the team the microsite is dedicated to their cheerleaders who are known as the ‘Mischief Gals’. This is a clever way to promote White Mischief (a brand of vodka) and the cheerleaders. [...]

Raj Kurup and his team at CreativeLand Asia have worked on the latest Grappo Fizz (latest grape drink from Parle Agro) TVC’s that are running on varied channels. But it looks like CreativeLand Asia is venturing into untapped territory with the latest microsite called AppyVSGrappo.com.

Wrigley’s Orbit is the official gum partner for the IPL 2009. And they are not missing a chance to harp on the same. The latest offering from the teeth-whitening gum is an online contest. But I really do not understand the need of a “gum partner” in IPL!

Even Oil companies believe in making the best of the IPL 2009 season. Gulf Oil has launched a contest for cricket buffs titled ‘Golden Ball Contest’. It seems like Gulf Oil took a while to launch the contest as many other online initiatives were launched prior to the event opening. 

Pepsi really needs to boost its online initiatives. There has been lot of offline activity leaning on their tagline “Yeh hai Youngistaan Meri Jaan”. They have even tied-up with MTV India for a show that promulgates their tagline. But they haven’t been successful in creating effective online initiatives.

Eating chocolate makes me feel good.

While many brands try to make the best of the latest IPL season, Virgin Mobile has a fun and quirky online initiative for the same. Virgin was apparently in talks with the Delhi Daredevils for a sponsorship deal which turned out sour. 

Everyone is trying to tap into the  election fever. In fact many online initiatives have been popping on the World Wide Web leaning towards the Indian 2009 Lok Sabha Elections. The recent addition is IndiaVotes.C2w.com, an online quiz game, from Contests2Win.

One Show is a coveted award amongst the advertising fraternity. And the same extends to the Indian Interactive agencies. This year G2 (the interactive arm of Grey Worldwide) and Leo Burnett, Mumbai have been listed as finalists for the 2009 One Show Interactive awards.

I just came across Funda Mint’s latest viral video and microsite. And I must say I was pretty disappointed. There is no connection between the brand proposition and the campaign. They have released a viral titled PapajisWinningFunda.com which is yet another animated attempt at creating a snowball effect. Well it looks like the agency fell [...]

This year YouTube pulled off an astounding prank on its users for April Fool’s day. Many YouTube regulars were in shock when they found the YouTube page flipped upside-down. When users selected videos from the ‘Recommended for You’ section or related sections they found the page flipped.

BC Webwise has been belting out amazing online properties and innovations for Virgin Mobile. The latest being a game named Slide Code to promote the VGlide phone series.

Tata Teleservices Limited’s (TTSL) has become the first Indian telecom operator to have entered Second Life, a 3D virtual world where users can socialise, connect and create using voice and text chat. It looks like the foray into Second Life is an extension of their latest brand campaign ‘Suno Dil Ki Awaaz’ .

ING has recently launched a TV commercial with their new proposition “Paisa Sirf Paisa Nahi Hai”, which literally translates as “Money is more than money”. The bank has even introduced an online banner campaign with the same tagline that redirects you to their new microsite MoreThanJustMoney.in. The microsite elaborates on the new campaign and explains [...]