My sound-engineer friends who have been working on Anurag Kashyap’s ‘Dev D’ have been raving about it since the prints came in their studio for post production. The new age take on Devdas surely has promising promos. But the high-point is the recently launched ‘Lustline’ on the official website DevtheFilm.com.
Here is another reason why advertisers and publishes can make the best use of rich-media advertisements in India. Komli Media has entered in a two-year strategic alliance with US-based Point Roll, a famed rich media advertising company. Point-Roll which is a wholly-owned subsidiary of Gannett Co Inc will offer its rich technologies to Indian the [...]
Tata Motors finds the Internet as a perfect medium to showcase its latest offering – the brand new Indica Vista. ChangesEverything.in is an eye-pleasing website showcasing the new Tata Indica Vista, but with a twist. DraftFCB Ulka in collaboration with Phonethics (who created the story and characters) has developed an interactive novel with two central [...]
Quasar Media & NGO Plan India Launch Viral Campaign
Microsoft is back with a vengeance after Apple ads made a caricature out of the PC. The Apple “I’m a PC” campaign surely did a lot of harm to Microsoft’s image. And Microsoft Corp. is seeking retribution with its new ad campaign. The recent teaser campaigns launched by Microsoft featuring comedian Jerry Seinfeld and Bill [...]
The famed afternoon daily Mid-Day has revamped its website www.mid-day.com. The daily has been branding and positioning itself as the daily for young urban mobile professionals of India and revamp is part of the same. This move is even part of the Rs. 6 crore ‘Make Work Fun’ campaign.
BigFlix is all gung-ho about its forthcoming advertising and marketing campaign. The movie rental service of Reliance Entertainment could be spending about Rs. 25 crore on advertising till the financial year end (March 2009). Other than TV, outdoor, radio, print and in-cinema advertising BigFlix will even include display and search marketing. The campaign to be [...]
There surely seems a bigger and brighter future for Indian online advertising. And with the advent of Digitas in India it surely seems like the mushrooming online industry is just waiting for the bang. Digitas is the digital marketing agency of Publicis Group which has presence in France, UK, China, Hong Kong, Japan, Singapore and [...]
O&M strikes back with yet another creative genius. And this time it’s for Motorola who has launched the Crystal Talk, a technology that allows one’s voice to be heard clearly over background noise.
