Enthused by their successful YouTube promos and Tweets, top brands like LG, Samsung, Adidas and Canon are now keen to create consumer communities online. In fact, marketers believe that online communities besides building ‘brand salience’ can well emerge as a powerful platform to cross-sell products. They clearly acknowledge the increasing prominence of the Internet as [...]
‘You don’t have to be a soldier to fight. You don’t need to be an activist to reform. Just be an Indian.’ That is what the new Idea Cellular campaign shouts out loud about. The cellular giant has started its very own national movement buffed ’2mins for our Nation’ which aims at uniting the nation [...]
While homosexuals cheer over Delhi High Court’s hallmark ruling there are other issue that are left in limbo. But NGO Population First still believes in urging the government to pass a law that would penalise individuals misusing pre-natal diagnostic techniques. The ‘Laadli 1 Million Signature Campaign’ is designed by Spatial Access Communications which aims eliminating [...]
Recently, the Brihanmumbai Municipal Corporation (BMC) decided to launch themselves on social networking sites like Orkut and Facebook. Their sole motive is to create awareness among the younger lot regarding an emerging social issue i.e. water crisis.
I was really startled the first time I saw the American game show ‘The Moment of Truth’. Based on the Colombian Nada más que la verdad format (which means “Nothing More than the Truth”) the contestants face 21 increasingly personal and discomforting questions for a grand cash prize. But before facing the humiliation contestants have to [...]
Fuel is going the Axe way. Atleast that is what the new online campaign for Elder Pharma’s latest deodorant Fuel seems like. The latest banner campaigns redirect you to the website FuelYourFire.in.
Vijay Malaya’s IPL force Royal Challengers Bangalore has a unique microsite called WhiteMischiefBay.com with a lateral proposition. Instead of using the players of the team the microsite is dedicated to their cheerleaders who are known as the ‘Mischief Gals’. This is a clever way to promote White Mischief (a brand of vodka) and the cheerleaders. [...]
Raj Kurup and his team at CreativeLand Asia have worked on the latest Grappo Fizz (latest grape drink from Parle Agro) TVC’s that are running on varied channels. But it looks like CreativeLand Asia is venturing into untapped territory with the latest microsite called AppyVSGrappo.com.
Eating chocolate makes me feel good.
BC Webwise has been belting out amazing online properties and innovations for Virgin Mobile. The latest being a game named Slide Code to promote the VGlide phone series.
French electrical installations and information network company Legrand launched a website titled IdeasThatClick.in. The big behind the website is summed in two words “smart living”. And Legrand is pressing on the smart living concept to connect with the consumers.
Virgin Mobile is running a banner campaign to promote its new microsite SMS123. The newly launched microsite promotes its latest offer wherein subscribers will be charged for the first three local SMSes of the day but the next 100 after them would be completely free.
Tata Teleservices Limited’s (TTSL) has become the first Indian telecom operator to have entered Second Life, a 3D virtual world where users can socialise, connect and create using voice and text chat. It looks like the foray into Second Life is an extension of their latest brand campaign ‘Suno Dil Ki Awaaz’ .
Bournville is the latest offering from the house of Cadbury. The “fine dark chocolate” is being promoted via the latest TV commercials and I just saw an ambient campaign promoting the chocolate at the Mumbai domestic airport (even Afaqs.com has an article on the same).
Every year the villagers of Alanganallur in Madurai strongly believe in offering human blood in a bid to pleas their Gods. In fact an annual event called Jallikatu is organised on the day of Mattu Pongal (harvest festival in honour of cows/bulls) which is an international attraction wherein shedding human blood is a compulsion to [...]
