Soon, film lovers would not have to go to cinema houses to watch the latest releases. Indian production company Shemaroo is soon to launch a 3D Animation film on various online platforms.

Volkswagen has been known for creating unique print campaigns in the past. In a new attempt to improve interaction with their fans, the automobile company will start an interactive online marketing campaign.

Indian Actor/Producer Shah Rukh Khan seems to have gone the Hollywood way. For the promotion of his new film Ra.One, a custom made YouTube channel has been created by his production house – Red Chillies Entertainment.

Burberry fans need not be present at the venue to take a look at their latest collection. For the upcoming London Fashion Week (LFW), the clothing and accessories brand is using Twitter to showcase its collection.

Live streaming seems to be the current trend when it comes to marketing on the Internet. As part of their latest online campaign, LG hosted an interactive live webcast earlier today on the  number one social network – Facebook.

Beginning this Friday, sports broadcasting network ESPN will start its first real time digital campaign across the United Kingdom. ESPN is touted to be the first organization to launch a campaign of this sorts in the UK.

Have you caught McDonald’s latest viral? The restaurant chain has recently introduced a new digital approach as an effort to create a buzz around the launch of their new products. Here’s a quick analysis of the objective and implementation of this online activity.

BBC is flashing a brand new resolve, a decision to be a part of the headfast campaign ‘Get Online’. The purpose of the campaign as the name suggests is to simply get people online.

Enthused by their successful YouTube promos and Tweets, top brands like LG, Samsung, Adidas and Canon are now keen to create consumer communities online. In fact, marketers believe that online communities besides building ‘brand salience’ can well emerge as a powerful platform to cross-sell products. They clearly acknowledge the increasing prominence of the Internet as [...]

‘You don’t have to be a soldier to fight. You don’t need to be an activist to reform. Just be an Indian.’  That is what the new Idea Cellular campaign shouts out loud  about. The cellular giant has started its very own national movement buffed ’2mins for our Nation’ which aims at uniting the nation [...]

While homosexuals cheer over Delhi High Court’s hallmark ruling there are other issue that are left in limbo. But NGO Population First still believes in urging the government to pass a law that would penalise individuals misusing pre-natal diagnostic techniques. The ‘Laadli 1 Million Signature Campaign’ is designed by Spatial Access Communications which aims eliminating [...]

Recently, the Brihanmumbai Municipal Corporation (BMC) decided to launch themselves on social networking sites like Orkut and Facebook. Their sole motive is to create awareness among the younger lot regarding an emerging social issue i.e. water crisis.

I was really startled the first time I saw the American game show ‘The Moment of Truth’. Based on the Colombian Nada más que la verdad format (which means “Nothing More than the Truth”) the contestants face 21 increasingly personal and discomforting questions for a grand cash prize. But before facing the humiliation contestants have to [...]

Fuel is going the Axe way. Atleast that is what the new online campaign for Elder Pharma’s latest deodorant Fuel seems like. The latest banner campaigns redirect you to the website FuelYourFire.in.

Vijay Malaya’s IPL force Royal Challengers Bangalore has a unique microsite called WhiteMischiefBay.com with a lateral proposition. Instead of using the players of the team the microsite is dedicated to their cheerleaders who are known as the ‘Mischief Gals’. This is a clever way to promote White Mischief (a brand of vodka) and the cheerleaders. [...]