The famed afternoon daily Mid-Day has revamped its website www.mid-day.com. The daily has been branding and positioning itself as the daily for young urban mobile professionals of India and revamp is part of the same. This move is even part of the Rs. 6 crore ‘Make Work Fun’ campaign. 

BigFlix is all gung-ho about its forthcoming advertising and marketing campaign. The movie rental service of Reliance Entertainment could be spending about Rs. 25 crore on advertising till the financial year end (March 2009). Other than TV, outdoor, radio, print and in-cinema advertising BigFlix will even include display and search marketing. The campaign to be [...]

O&M strikes back with yet another creative genius. And this time it’s for Motorola who has launched the Crystal Talk, a technology that allows one’s voice to be heard clearly over background noise.