Today, we have some news that is bound to get you glued to the situation at hand. We all know about the war that has been taking place between the search giants Google and Twitter in the recent times. The conflict over the search engine’s new Google+ integration has reached a whole new level. Twitter [...]
A gender-based research was conducted by comScore on the usage of social networking sites. The results found that the females ranging from the age of 15 and above generally spend more amount of time on social networking sites than their male counterparts.
A latest report from ZenithOptiMedia shows how the advertisers on social media websites have helped Facebook and Twitter double their share. It was also revealed that the revenue generated from these adverts played a very important role in Facebook’s rise and overtake of AOL as the most preferred and imposing social media platform. At its [...]
Indian Communication Minister Kapil Sibal has issued a warning to all the networking and social media websites. He has demanded an action against disparaging and defamatory content by pre-screening every content posted on such websites. It has been noted that the Government is miffed about inflammatory web content related to Congress President, Sonia Gandhi and [...]
The digital world has a new name on everyone’s mind – Santhosh Pandit! We are well aware of the sheer power possessed by social media in the form of YouTube and Facebook.
Asia is rapidly adopting social media for information and entertainment. Banking on this, many Asian corporates are taking to social media to interact with customers and improve their brand presence.
Even as many Indian brands are going out of their way to promote their services this Diwali, Tandoor Chef, a food and beverages service provider has used social media to raise funds for a cause.
Social Media is rapidly marking its presence in every field and now it looks like even academics cannot help overlook social media. Indian based International institute Symbiosis has gone a step forward in using social media effectively.
Popular video hosting website Youtube has always been used as a tool of entertainment and communication for most of us. But the Government of Bihar has used the website as a method of fighting corruption taking place in the state.
Social media has been gaining a lot of influence over businesses in the current period. Now, it looks like it has an effect on politics as well.
Social networking website Facebook has been used as a platform for creating attractive digital medias campaigns for quite a while. Joining the bandwagon, communications provider Nokia has started their own innovative campaign on Facebook.
Social media has become a popular form of marketing with many brands. Now, in order to resolve customer’s issues and enhance the level of interactivity, the Delhi International Airport Ltd (DIAL) has opened up official accounts on Facebook and Twitter.
After the spate of natural calamities that took place in Japan this year, the tourism department have started an innovative social media campaign to attract visitors to the East Asian country.
In the last couple of years, many companies around the world have acknowledged the importance of social media. Now, it seems that Indian firms too have started using optimum amounts of social media in its marketing mix.
Famous Indian social activist Anna Hazare is taking his anti-corruption fight to the digital sphere. Earlier today, he launched a blog to attract members of the online community to join his crusade.
