The cricket extravaganza of IPL has begun playing out on a bigger turf that extend now well beyond the stadiums as well as print and television media.

Recent surveys have found that interactive media is largely driving the growth as compared to traditional television advertising. It also found that well over 50% of the youths had cut down their TV viewing.

At a time when the world loves to share content in form of pictures, videos and texts on the Internet, why should companies stay behind! This notion has prompted several brands to come out of the traditional mode and experiment with modern social technologies. Social media is the latest buzz-word discussed at company meetings and [...]

TATA DOCOMO has positioned itself as a value for money GSM mobile service with a pay per second module that bills the user for the precise time spent talking. This, in today’s abbreviated generation comes as a welcome feature where most cell phone talk is more of an en-route update as compared to actual conversations [...]

Facebook has been in the news since July for issues they have been facing with platform ad networks violating their policies. SocialHour and SocialReach were the first of the lot to be banned on account of misleading advertisements within third party applications that allegedly gave out a Facebook user’s data on external landing pages in [...]

Customization options have always been the cornerstone in a list of improvements that truly make a product user friendly; but when it comes to social networking websites and their constant evolution the last thing regular users want is the zillionth revised layout.

Forget hunger strikes and rallies. The new way to rebel and agitate is through social media. Well Fixoutlook.org is just one of the examples of the new found tool (or let’s call it a weapon).