Recently, search engine giant Google roped in Bollywood superstar, Shah Rukh Khan to promote their social networking site, Google+. But has this move really paid off for them?

Seeing the popularity of microblogging social network Twitter, Rediff has launched their own social network- ZaraBol.

In recent times, the microblogging portal Twitter has been gaining a lot of influence in the social network sphere. Yesterday, at the Web 2.0 Summit, Twitter CEO Dick Costolo declared that Twitter will soon beat other popular social networks like Facebook and Google + and become the leader in social networking websites.

Brands around the world can learn a lesson or two from India. According to a recent statistic, seven Indian brands have made it to the list of top ten brands in respect of engagement with audiences.

According to a research carried out by Pew Research Center recently, a large number of matured Internet users are flocking to social networking websites.  Popular websites like Facebook, Twitter and LinkedIn were among the most visited by adults.

Social Networking sites like Facebook and MySpace are in the line of fire. US Senate Jay Rockefeller, the Commerce Committee Chairman has issued a statement demanding for information in context to infringement of privacy laws.

Watch out for Cyber frauds lurking around your LinkedIn profiles. The plot is to lure you into clicking on links via emails that take you to notorious Trojans lying in wait. It’s a trap if anything, particularly designed to ensnare Windows users.

The Social Network – A movie that has banked on the success of Facebook to create some of its own!

It’s a race that social media analysts had an eye on for a long time. Orkut retained its winning crown, until Facebook, just today, proved that slow and steady wins the race. The users constantly cheered for Facebook, which perhaps motivated it to pace ahead of Orkut.

Its payback time, Trollers beware.

Facebook is currently in a soup that is unpalatable.

When Facebook revamped its applications platform to mesh the external and internal social graphs two weeks ago it lead to considerable consternation amongst its users. But on Wednesday it faced a mini scaled crisis when a bug allowed users to access other people’s profile, ongoing chat sessions and pending friend requests.

For leading social networking platforms like Facebook and Twitter, Internet ironically is not the lone medium for community building exercise in India and internationally.

Despite widespread apprehensions that usage of social networks is putting efficiencies of employees at risk, most businesses continue to allow their employees access to them. In this context, a new research report assumes significance. The leading security research firm, Sophos, has just released its Security Threat Report. It notes that over the last year malware [...]

We’ll tell you whom we caught Face-Booking. It’s Yahoo! After giving ‘you’ the power to handle yahoo, they have recently been caught Face-booking too.