Chewperman to the reschew! That, for those of you who aren’t familiar with Snacklish is the translation of ‘Superman to the rescue!’

I just came across Funda Mint’s latest viral video and microsite. And I must say I was pretty disappointed. There is no connection between the brand proposition and the campaign. They have released a viral titled PapajisWinningFunda.com which is yet another animated attempt at creating a snowball effect. Well it looks like the agency fell [...]

One thing I have noticed is the lack of creativity in the startup scenario. Everyone has the right marketing spiel, a tech-savvy team and the zest to do more. But none of them have a creative bend.

I just received a mailer from AdultDost.com that stated “Find an adult friend near you today”.

Hungama takes a new viral route while promoting Aamir Kahn’s Ghajini. Instead of creating a brainless filmi spoof video Hungama has opted for three interactive and engaging websites for Ghajini to attract users online. RememberGhajini.com, FindGhaijini.com and WallofSuspects.com are the three web properties that will be the online extension to the much-awaited movie. Click on [...]

Web Chutney strikes back. And this time they create a viral film for the travel guide and hotel review website OkTataByeBye.com. As usual they have spoofed a Hindi movie but luckily it is not Sholay (thank God!). This time they pick on Aamir Khan’s much-awaited release Ghajini.

Arjuna the Archer: Ad 2008 is the latest video you need to watch out for. Well I was surprised when I realised it was done by JWT for Sulekha.com, a classified and yellow pages website predominantly for NRI’s. Ok now JWT does not have an interactive (or call it online advertising) arm. So how did [...]