Snacklish is a language devised by Snickers to keep your craving mind engaged in a Snicker-centric alternative to English that’s both creative and holds high brand recall value. Most of the translated words revolve around the ingredients and textures of the candy bar; which is why you will find a lot of chew, caramel, nut etc. used in the translated word/phrase.

This humorous language is primarily targeting adults 18 to 49 with ‘a bull’s-eye of 18 to 34’ who are comfortable with the concept of texting as the brand aims to influence their lingo which will help promote Snacklish further.

This attempt however hasn’t been Snicker’s first at playing with words. Back in 2006 the candy bar manufacturer had rolled out a similar campaign with words like hungerectomy, nougatocity and peanutopolis. That attempt however fizzled out since the alter-language sounded revolting in certain cases. Hungerectomy for instance reminded people of a hysterectomy, which was far from the desired result.

This time around Snickers has learnt from its past errors and the revised concept seems to be steadily gaining momentum. Although it hasn’t gone viral half a year down the line, it’s still an interesting concept that could pave the way for more to come.

You can try the Snacklish translator out on the Snicker’s fan page on Facebook or directly at www.snacklish.com

At the end of the viral you are redirected to a microsite titled DilSeDesi.in which promotes the new flavours Masala Mix and Taaza Orange. Even the microsite has nothing great to offer. Just like many other micorsites there is no interaction with the user.

Recently Spraymintt, the mouth freshner brand, had released a microsite KissReady.in which was equally a waste. We had reviewed the microsite which is being promoted through TVC’s. What a waste of ad space!

Anyway enjoy the Fundmint microsite and viral. And do not forget to share your thoughts.

Here is where I give SutraHR.com credits. They have launched a wondrous viral campaign christened ‘KaamSutra’ which propagates their brand proposition. Have a dekko.

Media2Win had recently released a viral leaning on a similar thought process for Tata Sky. But this one is surely a step ahead, and the best part is that its designed in-house.

Waqar Azmi (Founder and CEO) and Rizwan Iqbal (Co-Founder) surely know to market their product. Even their official t-shirts are pun-intended. Its way better than the clichéd logo-based t-shirts sported by many startups.

For the ignorant ones SutraHR.com is a full services people consulting firm which has the unique partnering model with digital, mobile and Internet startups and entrepreneurial companies in India.

Good work boys!

I went through the whole process (which I would like you to explore on your own) to realise it’s the latest viral from Mumbai based- interactive agency Media2Win. Designed for Tata Sky it promotes the Actv Darshan service which offers live feed of religious rituals performed at Shirdi Sai Baba, Mumbai’s SiddhiVinayak, ISKCON temple and Kashi Vishwanath on your TV screen, 24/7.

The landing page is cleverly designed, and apparently lets you “search hot adult friends in your area” by simply filling a few details. Those of you who are familiar with AdultFriendFinder.com (a famed adult dating site) would instantly spot similarities.

The viral is an extension of the TV commercial that was doing the rounds on varied channels when the service was launched early this year. But this viral by Media2Win fails on one aspect – it looks sleazy and does not suit everyone’s taste. And why do I say that? Well I passed this viral to 43 friends of mine and here are few responses I got from them:

Kalpana says: it looks like some porn shite

Aditya says: what the hell got into you … why are you sending me such things???

Priyanka says: no one will ever fill in the fields…unless its some desperate guy

Kunal says: Arrey dude virus wala link mat bhej (don’t send me a link with virus)

Many of my friends / peers mistook it for a sordid mailer from an adult social network. In fact majority of them shied away from acknowledging the mail or even the landing page. But in the end AdultDost.com will do well in the creative circle as Media2Win has ingeniously tweaked the medium to create a refreshing viral.

It looks like Media2Win is gearing up for the awards season and has a pile of creatives to bank on. Digi Mouth had recently featured the agency for its online game ZyaadaKaIraada.com designed for insurance company Max New York Life.

The high-point of RememberGhajini.com is that you cannot stay on a particular page for more than 15 minutes. This is simply because Aamir Khan plays a character suffering from short-term memory loss. The website has images, wallpapers, songs, videos and more.

But the most engaging element is the FindGhajini.com viral wherein users have to find clues and solve the mystery. This viral idea is surely novel and refreshing compared to the rehashed filmi spoof videos we are subjected to.

Ghajini has had a lot of hype surrounding it (especially because it’s an Aamir Khan movie) and is scheduled to release tomorrow (25th December).

Web Chutney strikes back. And this time they create a viral film for the travel guide and hotel review website OkTataByeBye.com. As usual they have spoofed a Hindi movie but luckily it is not Sholay (thank God!). This time they pick on Aamir Khan’s much-awaited release Ghajini.

The viral named ‘Gajodhar’ has a wondrous execution but the storyline seems forced. The viral even urges users to write hotel reviews and get Rs. 500 for the same.

In the end Gajodhar adds upto Web Chutney’s vast portfolio. But lets see how well does it work for OkTataByeBye.com.

Well, firstly, Arjuna the Archer: Ad 2008 is not an online viral. In fact it is a TVC that has been optimised for online viewing. The video is executed by Famous House of Animation and all credits go to E Suresh for his direction. But what takes the cake is the wondrous use of the ancient art form known as Patta Chitra Katha. Apparently 4320 Patta Chitras were hand crafted with assistance of artists from Orissa for the final product. Check the video.

This surely is a great juxtaposition of ancient art with new age animation. The ad targeted at urban audiences will be shortly released on varied channels.