For all IPL stakeholders, as we have pointed out in our recent post, the stakes are quite high. To create a buzz about this major sporting event and to reach out to as many people as possible, new media happens to be the pitch.

A comprehensive analysis and research report on surfing habits in India suggests that viewer base for sports especially cricket sites in the country has significantly grown over the last one year.

Mumbai Indians is all set to show its online presence in the IPL Season 3 with the help of MSN India. In earlier seasons, team Mumbai Indians managed its website “MumbaiIndians.com” on its own.
Head of MSN India, Sanjay Trehan said that, they have a deal with the owners of the team to set up, generate [...]

99labels.com is the latest entrant into the quickly expanding avenue of online retail ventures. Launched today, 99labels promises irresistible deals by partnering with national and international brands, wherein affluent clothing labels will showcase select merchandise at discounted rates.

BigFlix.com, India’s largest online/offline movie rental service has introduced ‘Reserve Now’, a feature that lets its rental audience block (reserve) desired titles in a bid to enhance the existing queue management services on offer.
The ‘Reserve Now’ feature can be used for movies, plays, and documentaries that are under the ‘Available’ status in queue. Consumers that [...]

Thekkiam, an online company based out of Bangalore runs an interesting monthly contest/quiz called ‘IAmAGenius’ that’s spread over 3 levels with a total of 12 questions. The website was launched in October 2008 and receives visitors from around 58 countries with an average of 800 hits per day. “Almost 95% of the people who visit [...]

Pearl Uppal, ex Director Sales at Yahoo! India and Harish Bahl, founder of Smile Interactive Technologies Group have partnered to launch an online retail venture called Fashionandyou.com. Harish Bahl is the founder and chairperson at Fashionandyou.com with Uppal as the co-founder and CEO.

In a bid to understand a viewer’s response to ads, Google has incorporated a ‘skip this ad’ feature on the pre-roll ads run before select video clippings on YouTube. The feature will be utilized as a learning curve in understanding a viewer’s reaction to ads run before videos on YouTube.

The digital networking platform in India is growing and diversifying at an exponential rate as niche offerings emerge with an aim at revolutionizing the way we connect. One such example is the Indian Regional League, a Basketball and Volleyball tournament initiated by Indiakhelo.com (a website dedicated to promoting sports at the grass root level) in [...]

Facebook has been in the news since July for issues they have been facing with platform ad networks violating their policies. SocialHour and SocialReach were the first of the lot to be banned on account of misleading advertisements within third party applications that allegedly gave out a Facebook user’s data on external landing pages in [...]

It starts with,
Dear SpotM User,
SpotM was a communications product that we were experimenting within India. As of September 1st, 2009, we will be closing the site and it will no longer be accessible. We sincerely thank you for your participation and your valuable feedback. -The SpotM Team
That’s what the mortuary sign on yahoo’s social networking [...]

Open the rediff.com and you are in for a surprise, India’s premier portal has reinvented itself once again and now sports a minimalist uncluttered look. Here’s a quick snapshot of the earlier version and its new avatar…

While scanning through the Economic Times I read a piece wherein woman’s website iDiva.com claims to have 2 million unique visitors within 6 months. The Times Internet (TIL) initiative launched in January 2009 offers content pertaining to women’s fitness, career, relationships etc. The article claimed that the TIL initiative is the “country’s highest rated women-related [...]

They say dogs are humans’ best friends. Well Mekhala Lobo and Stanley D’souza have decided to return the favour to our four-legged friends by creating DateYourPet.co.in. Finally here is a well-deserved website for distressed pet owners hunting for the right match for their pure-bred dogs. The owners have categorised DateYourPet.co.in as a matrimonial website but [...]

Yesterday DigiMouth reported about RCom boasting of launching “India’s first high-speed wireless broadband service”. Now we have yet another boastful claim of the “fastest wireline broadband on DSL in India”. And this time its telecom giant Bharati Airtel.